Business Development Executive

URPopular - Influencer Marketing Co; Mumbai; On-site; INR 279,000 - 390,600; Full time

Job summary

A dynamic marketing firm based in Mumbai is seeking an entry-level Business Development Associate. You will be responsible for executing outreach strategies via emails and calls, providing recommendations based on influencer marketing concepts, and supporting the closure of leads. Ideal candidates will have prior sales support experience, knowledge of influencer marketing, and strong communication skills. This full-time role offers a great opportunity to kickstart your career in advertising services.

Qualifications

• 6 months to 1 year in sales support, tele-sales or business development.
• Working knowledge of influencer-marketing platforms.
• Proficiency with CRM tools and presentation software.

Responsibilities

• Execute a daily cadence of outreach via emails, WhatsApp, and calls.
• Provide quick recommendations on influencer selection.
• Update prospect information to support closing efforts.

Skills

Sales support experience

Knowledge of influencer marketing

Clear communication skills

CRM tools proficiency

Organizational skills

Tools

PowerPoint

Google Slides

Job description

Purpose: Drive daily outreach across cold, warm and hot leads, ensuring prospects are nurtured and qualified, and prepare tailored follow‑up materials.

Key Responsibilities

• Execute a daily cadence of emails, WhatsApp messages and phone calls, ensuring timely follow‑up for all leads and recording activities in the CRM.
• Understand influencer‑marketing concepts, common campaign formats and platform trends so you can answer preliminary questions and position our services accurately.
• Provide quick, high‑level recommendations on call or via email/WhatsApp (for example, which type of influencers or content formats might suit a brand’s objectives) and flag more complex queries to the closer.
• Prepare and customise presentations and one‑pagers using company templates; ensure decks are visually appealing and aligned with the brand’s aesthetic.
• Gather and update prospect information—budgets, campaign goals, decision‑makers—so the closer has complete context for meetings.
• Coordinate with internal teams to obtain case studies, influencer data or creative assets needed to nurture leads.

Required Skills & Experience

• 6 months to 1 year in sales support, tele‑sales or business development, ideally in digital marketing or advertising.
• Working knowledge of influencer‑marketing platforms, campaign types and metrics.
• Clear and confident communication skills; able to quickly grasp client needs and provide initial solutions.
• Proficiency with CRM tools and presentation software (e.g., PowerPoint, Google Slides); strong sense of aesthetics in slide creation.
• Highly organised, disciplined and comfortable handling a high volume of outreach tasks each day.

Seniority level

Entry level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Advertising Services