Influencer Marketing Executive

BrandCrest Holdings; Bengaluru; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Flexible Hours

Casual Wear

Job summary

BrandCrest Holdings in Bangalore seeks an Influencer Marketing Executive to plan, execute, and manage influencer-led campaigns for the agency and its clients. This role includes identifying talent, onboarding influencers, coordinating deliverables, and ensuring campaigns meet performance targets.

You will negotiate rates, manage creator collaborations, and maintain strong relationships with influencer partners while optimizing future campaigns for better results.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, PR, or related field.
• 2–3 years’ experience in influencer marketing.
• Strong knowledge of Instagram, YouTube, and short-form content trends.
• Excellent communication and negotiation skills.
• Familiarity with tools like Canva, Google Sheets, and influencer marketing platforms is a bonus.

Responsibilities

• Plan influencer marketing strategies aligned with brand/client objectives.
• Identify and onboard influencers (nano, micro, macro).
• Negotiate rates and close collaboration deals with freelancers and brand ambassadors.
• Draft campaign briefs and manage timelines for content creation and posting.
• Review, approve, and track influencer posts.
• Coordinate cross-posting during offline activations and event-based promotions.
• Create campaign performance reports for internal and client review.
• Suggest optimizations for future influencer selection and campaign strategy.

Skills

Influencer marketing

Instagram

YouTube

Short-form content

Communication skills

Negotiation

Canva

Google Sheets

Education

Bachelor's degree in Marketing, Mass Communication, PR, or related field

Tools

Canva

Google Sheets

Job description

Bangalore South, India | Posted on 07/15/2026

Empowering Your Business to Grow, Scale, and Lead

At BrandCrest Holdings, we fuel your journey from inception to impact — combining strategy, speed, and smart technology to unlock business growth.

Our verticals, AdCrest for marketing and brand activations, and FinCrest for finance, compliance, and funding, are designed to deliver impact.

Backed by tech-enabled platforms, we simplify operations and unlock growth potential. We work with you, not just for you—offering solutions that are aligned with your goals, ready to adapt, and built for long-term success.

Job Description

BrandCrest Holdings is a diversified business group committed to building agile, high-impact brands across India’s evolving business landscape. We operate through two key verticals:

• AdCrest – Our full-stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub-brands.
  
• FinCrest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises.
  

Job Summary:

The Influencer Marketing Executive will be responsible for planning, executing, and managing influencer-led campaigns for both the agency and its clients. This includes identifying the right talent, onboarding influencers, coordinating deliverables, and ensuring campaigns meet performance and engagement targets.

Key Responsibilities:

• Influencer Identification & Onboarding
  
• Source and evaluate relevant influencers (nano, micro, macro)
  
• Maintain a database of in-house and freelance influencers.
  
• Negotiate rates and close collaboration deals with freelancers and brand ambassadors.
  
• Campaign Planning & Execution
  
• Plan influencer marketing strategies aligned with brand/client objectives.
  
• Draft campaign briefs and manage timelines for content creation and posting.
  
• Content Coordination
  
• Ensure content aligns with brand voice, compliance, and campaign objectives.
  
• Review, approve, and track influencer posts (Instagram, YouTube, etc.).
  
• Coordinate cross-posting during offline activations and event-based promotions.
  
• Reporting & Analysis
  
• Create campaign performance reports for internal and client review.
  
• Suggest optimizations for future influencer selection and campaign strategy.
  
• Work closely with freelancers, vendors, and on-ground teams for smooth execution.
  
• Maintain strong relationships with influencer partners and manage contract renewals or repeat hiring.
  

Requirements

• Bachelor’s degree in Marketing, Mass Communication, PR, or related field.
  
• 2–3 years’ experience in influencer marketing
  
• Strong knowledge of Instagram, YouTube, and short-form content trends.
  
• Excellent communication and negotiation skills.
  
• Familiarity with tools like Canva, Google Sheets, and influencer marketing platforms is a bonus.
  

Specification:

Experience:2–3 years’ experience in influencer marketing

• Flexible Hours
• Casual Wear (Except for Client facing Employees)