Business Development Manager

Social Beat; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Social Beat, a leading digital growth partner in India, is seeking a focused professional to lead business development initiatives. You will generate and engage with partners, build a robust pipeline, and tailor strategies to client needs.

Ideal candidates will have 4-5 years in a digital marketing agency, strong communication and negotiation skills, and a data-driven approach to identify opportunities and drive revenue growth.

Qualifications

• 4-5 years of relevant experience in a digital marketing agency
• Bachelor's degree in Marketing, Business, or related field (Master's degree is a plus)
• Proven experience in business development, sales, or account management
• Strong understanding of marketplace trends and platforms
• Exceptional communication, presentation, and negotiation skills
• Ability to work independently and collaboratively within a team
• Results-driven with a track record of meeting or exceeding sales targets
• Strong analytical skills and data-driven decision making

Responsibilities

• Prospecting and Lead Generation: Identify and research potential clients and brands; Audit accounts across digital marketing channels; Outreach with data-backed propositions; Develop a robust pipeline.

Skills

Lead generation

Client relationships

Market research

Sales & pitching

Analytics & reporting

Negotiation

Presentation skills

Team collaboration

Education

Bachelor's degree in Marketing or related field

Job description

The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company. This candidate will be focused and have strong communication skills. They should be able to think critically when making plans and have a demonstrated ability to execute a particular strategy.

About Social Beat

Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they areIndia's fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin.

With a focus on growth and ROI, they bring creativity and performance marketing together. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Foxy, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

Role and Responsibilities:

Prospecting and Lead Generation:

• Identify and research potential clients and brands interested across digital marketing servicing
• Auditing accounts across meta, google ads, Influencer marketing etc to identify gaps and opportunities for brands to be pitched
• Outreach to potential clients with strong data-backed proposition
• Develop a robust pipeline of leads through targeted outreach, networking, and industry events.
• Client Relationship Management:
• Build and maintain strong client relationships, understanding their marketing objectives and needs.
• Collaborate with clients/Team to develop customised strategies and proposals.

Sales and Pitching:

• Create persuasive and tailored pitches to secure new business.
• Present agency capabilities and digital marketing solutions to potential clients.
• Negotiate contracts and close deals, meeting or exceeding sales targets.

Market Research:

• Stay updated on industry trends, competitive landscape, and emerging marketing opportunities.
• Conduct market research to identify new niches and target demographics for partnerships.

Reporting and Analytics:

• Collaborate with the analytics team to provide clients with data-driven insights and performance reports.
• Use analytics to optimise Marketplace campaigns for clients and provide recommendations for improvement.

What are we looking for?

• Minimum 4-5 years of relevant experience in digital marketing agency
• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience in business development, sales, or account management, preferably within the digital marketing or Influencer marketing space
• Strong understanding of marketplace trends and platforms.
• Exceptional communication, presentation, and negotiation skills.
• Ability to work independently and collaboratively within a team.
• Results-driven with a track record of meeting or exceeding sales targets.
• Strong analytical skills and the ability to use data to inform decision-making.