Business Development Executive

Pratiti Technologies Pvt Ltd; Pune District; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Opportunity to work with a talented and passionate team

Competitive salary and benefits package

Career growth and development opportunities

Job summary

A leading IT services company in Pune is seeking a Global Business Development Executive to enhance demand generation efforts. The candidate should have over 2 years of experience in B2B lead generation, cold calling expertise, and a sound understanding of digital technologies. This role offers competitive salary and benefits, as well as opportunities for career growth within an innovative team.

Qualifications

• At least 2 years with minimum 1 year of experience in B2B demand/lead generation.
• Good track record of meeting MQL/SQL targets from US/Europe geographies.
• Exceptional communication and writing skills.

Responsibilities

• Generate and qualify leads from cold calling and networking.
• Drive generation of high-quality leads through various channels.
• Plan and optimize multi-channel demand generation campaigns.

Skills

B2B demand generation

Cold calling

Lead qualification

Digital technologies

Education

Bachelor's degree in IT, Computer Science, or related field

Job description

Pratiti Technologies Pvt. Ltd. | Full time

Pratiti Technologies is a dynamic and innovative IT services company known for delivering cutting‑edge solutions to clients worldwide. We are seeking a talented and experienced Global Business Development Executive to join our team and drive our demand generation initiatives to new heights.

Position Overview:

As the Global BD Executive, you will play a critical role in shaping and executing our demand generation strategy to generate high-quality leads, nurture prospects, and drive revenue growth. You will work collaboratively with cross‑functional teams and manage global demand generation campaigns that align with our business goals and target markets.

Key Responsibilities:

• Lead to Deal and Deal Nurturing: Generate and qualify leads from cold calling, LinkedIn or email reach‑outs, gather requirements and navigate opportunities through leads to deals
• Collaborate closely with the BD Lead to ensure seamless lead handoff and alignment with sales goals.

Demand + Lead Generation:

• Drive generation of high-quality leads. Identify and research potential leads through various channels, including but not limited to LinkedIn, web search engines, industry and academic publications, and relevant events.
• Source new sales opportunities through inbound lead follow‑up and outbound cold calls and emails

Campaign Management:

• Plan, execute, and optimize multi‑channel demand generation campaigns across digital, social, email, events, and other channels.
• Create compelling messaging and content that resonates with target audiences.

Preferred candidate profile

• MUST HAVE At least 2 years with minimum 1 year of experience in B2B demand/lead generation or related roles for an IT Services company
• MUST be willing to cold calls
• Good track record of meeting MQL/SQL targets from US/Europe geographies
• Sound understanding of digital technologies like IoT, AI/ML, Cloud, Digital twin and their applications
• Bachelor's degree in IT, Computer Science, or related field
• Exceptional communication and writing skills
• Results‑driven mindset with a proven track record of exceeding targets

Perks and benefits

• Opportunity to work with a talented and passionate team.
• Competitive salary and benefits package.
• Career growth and development opportunities.