Business Development Manager

Socio Influx; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Performance-based incentives

High ownership and impact on growth

Learning & growth opportunities

Industry exposure to brands & creators

Job summary

Socio Influx is seeking a dynamic Business Development professional to drive brand acquisition and sales for influencer marketing campaigns. You will identify target brands, reach out via multiple channels, and connect with senior marketing decision-makers to pitch creator-led solutions.

You will build proposals, manage relationships, and contribute to a high-velocity sales pipeline with CRM tracking and regular reporting. A strong emphasis on targets, negotiation, and closing deals is essential.

Qualifications

• 15 years of experience in Business Development / B2B Sales / Advertising Sales / Digital Marketing / Influencer Marketing / Media Sales.
• Strong communication and interpersonal skills.
• Comfortable with cold calling and outbound sales.
• Ability to pitch, negotiate and close deals.

Responsibilities

• Identify and build a database of potential brands, agencies and marketing decision-makers.
• Proactively reach out to brands through cold calling, email, LinkedIn, WhatsApp and other channels.
• Connect with Brand Managers, Marketing Heads, Founders, Digital Marketing Heads and Agency teams.
• Pitch customised Influencer Marketing campaigns and creator-led solutions.
• Negotiate commercials and close deals.

Skills

Business Development

B2B Sales

Sales & Negotiation

Communication Skills

Cold Calling

Relationship Building

Tools

CRM

LinkedIn

WhatsApp

Job description

Role & responsibilities

1. Brand Acquisition & Sales

• Identify and build a database of potential brands, agencies and marketing decision-makers.
• Proactively reach out to brands through cold calling, email, LinkedIn, WhatsApp and other channels.
• Connect with Brand Managers, Marketing Heads, Founders, Digital Marketing Heads and Agency teams.
• Understand the brand's marketing objectives, target audience and campaign requirements.
• Pitch customized Influencer Marketing campaigns and creator-led solutions.
• Follow up consistently with prospects and move them through the sales pipeline.
• Negotiate commercials and close deals.

2. Influencer & Creator Solutions

• Understand our influencer/creator network and identify relevant creators for different brands and campaigns.
• Pitch exclusive influencers / creator partnerships wherever relevant.
• Develop compelling proposals based on influencer profiles, audience demographics, reach, engagement and campaign objectives.
• Work with the internal team to create campaign concepts, influencer shortlists and commercial proposals.

3. Relationship Management

• Build and maintain strong relationships with brands and agencies.
• Develop long-term accounts and identify opportunities for repeat campaigns.
• Maintain regular communication with existing clients to identify new business opportunities.
• Become a trusted point of contact for clients for influencer marketing requirements.

4. Sales Pipeline & Reporting

• Maintain an updated CRM / sales tracker with leads, conversations, proposals and deal status.
• Consistently achieve weekly and monthly outreach and revenue targets.
• Track conversion rates, follow-ups, proposals and closures.
• Share regular sales reports and insights with the management team.

Preferred candidate profile

• 15 years of experience in Business Development / B2B Sales / Advertising Sales / Digital Marketing / Influencer Marketing / Media Sales.
• Strong communication and interpersonal skills.
• Comfortable with cold calling and outbound sales.
• Ability to confidently pitch, negotiate and close deals.
• Strong follow-up and relationship-building skills.
• Commercial mindset with a strong focus on achieving targets.
• Ability to understand client requirements and translate them into relevant solutions.
• Self-motivated, energetic and comfortable working in a target-driven environment.
• Good knowledge of Instagram, YouTube, creators and the digital marketing ecosystem will be an advantage.

Perks and benefits

• Opportunity to work at the intersection of brands, creators and digital marketing.
• High ownership and direct impact on business growth.
• Performance-based incentives in addition to fixed compensation.
• Opportunity to build strong relationships with leading brands and marketing professionals.
• Fast-paced environment with significant learning and growth opportunities.