Business Development Executive

Tataconsumer; Chennai District; On-site; INR 250,000 - 600,000; Full time

Job summary

Tataconsumer is seeking a Business Development Executive in Chennai to drive primary and secondary sales, build and manage channel partners, and increase retail presence across the territory.

The role involves market planning, demand forecasting, and cross-functional coordination to ensure timely stock and accurate pricing. You will report to the Business Development Manager and work closely with Finance to resolve pricing issues and settlements.

Qualifications

• Experience in primary and secondary sales within a distribution network.
• Ability to develop channel partner networks and drive reach across a territory.
• Proficiency in demand forecasting and market execution planning.

Responsibilities

• Drive primary and secondary sales in Chennai territory in line with business objectives.
• Develop channel partner network and implement distribution objectives to drive reach and penetration.
• Increase number of outlets and drive visibility of product categories in retail distribution.
• Submit weekly market execution plans and reports.
• Provide inputs for promotions, activations and demand forecasting.
• Monitor stock and ensure timely supplies; coordinate with finance for pricing and settlements.

Skills

Sales

Channel management

Market analysis

Job description

Designation
Business Development Executive

Function
Emerging Channels Location
Chennai Reporting To
Business Development Manager

Job Description

• Drive Primary & Secondary Sales in the territory in line with the business objectives of the company
• Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory
• Secondary sales (Retail Distribution) - Increase number of outlets, maintain high service level, drive visibility of assigned categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory
• Prepare market execution plan (day-wise MJP) & submit weekly reports
• Provide ground-level inputs for promotions, local activations & demand forecasting exercise
• Demand forecasting - Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Regional Sales Manager about the territory
• Timely review/ communication with DBs to maintain timely supplies. Real-time follow-ups with DBs for stock conversion, delivery
• Co-ordination with Finance team for pricing issues, accounts settlement, claims management.