Channel Sales Executive

MERINO INDUSTRIES LIMITED; Shimla district; On-site; INR 600,000 - 900,000; Full time

Job summary

MERINO INDUSTRIES LIMITED is seeking a field sales professional to drive secondary and primary sales targets across town markets. You will manage distributors and retailers, ensure proper product mix, and work toward town penetration and customer retention.

Role requires visiting sites under interior works, engaging carpenters for laminates on wood substrates, and communicating initiatives to frontline teams. CRM usage and data reporting are part of the daily workflow.

Qualifications

• Achieve Secondary / Primary Sales targets and maintain right product mix.
• Distributor management and secondary management from retailers, handle A/B class retailers and Distributors.
• Ensure town penetration, new customer acquisition, and existing customer retention.

Responsibilities

• Visit sites where interior work is happening and engage with carpenters who apply Laminates product category on Wood Substrate.
• Ensure timely communication of all initiatives to Front liners and share secondary schemes to team, market, and ensure smooth implementation.
• Ensure all visibilities in outlets are put up as per norms.
• Follow PJP for self and team and share PJP variance analysis.
• Utilize CRM system and interpret secondary data reports from BM.

Job description

Responsibilities

• Ensure achieving of Secondary / Primary Sales targets; and ensure right product Mix
• Will be required to do Distributor management & Secondary management from Retailers. Handle A, B class retailers, along with Distributors.
• Ensure Town penetration, ensure new customer acquisition, and existing customer retention
• Ensure Numeric Distribution in each town
• Ensure Collections of Receivables as per norms
• Ensure distributors work as per Norms or Guidelines
• Will also be required to visit sites as part of his working, sites where Interior Work is happening / and engage with Carpenters who apply Laminates product category on Wood Substrate.
• Ensures timely communication of all initiatives to all Front liners. Timely communication of secondary schemes to team, to market, and ensure smooth implementation.
• Ensure all visibilities in outlets are put up as per norms
• Ensure PJP is followed for self, and team - and share PJP variance analysis
• Usage of CRM system, and understanding Secondary data reports shared by BM from time to time