Brand Manager

Nextenti Tech Private Limited; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Nextenti Tech Private Limited is seeking an experienced Brand Manager – Brand Strategy to independently manage and execute the organization’s overall brand strategy and branding initiatives. The role focuses on strengthening brand positioning, communication, visibility, consistency, and engagement across digital and offline channels.

The candidate will develop and manage end-to-end branding campaigns, provide creative direction, and collaborate with internal teams and external agencies to ensure

Qualifications

• 8–12 years of brand management experience in healthcare or related sector.
• Proven ability to manage brand strategy across digital and offline channels.
• Experience coordinating with agencies and internal teams.

Responsibilities

• Develop and execute the overall brand strategy aligned with business and marketing objectives.
• Define and strengthen brand positioning, identity, messaging, and communication strategy.
• Plan and manage end-to-end branding campaigns and marketing initiatives.
• Provide creative direction for campaigns, advertisements, content, and brand communication.
• Manage digital and offline branding activities across relevant platforms.
• Ensure consistent use of brand guidelines, visual identity, tone, and messaging across all communication.
• Work closely with internal teams and external agencies, creative partners, media agencies, and vendors.
• Develop campaign briefs and coordinate with creative teams for timely execution.
• Monitor brand performance, campaign effectiveness, and market visibility.
• Conduct market and competitor analysis to identify brand growth opportunities.
• Support branding initiatives for new services, specialties, doctors, hospitals, and healthcare offerings.
• Manage multiple branding projects simultaneously while ensuring quality and timely delivery.
• Present brand strategies, campaign plans, and performance updates to senior management.

Skills

Brand Strategy

Brand Positioning

Campaign Management

Creative Direction

Digital Branding

Brand Guidelines

Market Research

Stakeholder Management

Tools

Agency Management

Job description

Job Description – Brand Manager – Brand Strategy

Position: Brand Manager – Brand Strategy

Experience: 8–12 Years

Industry: Healthcare / Hospital / Relevant Brand & Marketing Industry

Job Summary

We are looking for an experienced Brand Manager – Brand Strategy to independently manage and execute the organization's overall brand strategy and branding initiatives. The role will focus on strengthening brand positioning, communication, visibility, consistency, and engagement across digital and offline channels.

Key Responsibilities

• Develop and execute the overall brand strategy aligned with business and marketing objectives.
• Define and strengthen brand positioning, identity, messaging, and communication strategy.
• Plan and manage end-to-end branding campaigns and marketing initiatives.
• Provide creative direction for campaigns, advertisements, content, and brand communication.
• Manage digital and offline branding activities across relevant platforms.
• Ensure consistent use of brand guidelines, visual identity, tone, and messaging across all communication.
• Work closely with internal teams and external agencies, creative partners, media agencies, and vendors.
• Develop campaign briefs and coordinate with creative teams for timely execution.
• Monitor brand performance, campaign effectiveness, and market visibility.
• Conduct market and competitor analysis to identify brand growth opportunities.
• Support branding initiatives for new services, specialties, doctors, hospitals, and healthcare offerings.
• Manage multiple branding projects simultaneously while ensuring quality and timely delivery.
• Present brand strategies, campaign plans, and performance updates to senior management.

Brand Strategy | Brand Management | Brand Positioning | Brand Communication | Campaign Management | Creative Direction | Digital Branding | Offline Branding | Marketing Communications | Brand Guidelines | Agency Management | Market Research | Stakeholder Management