Brand Strategy Manager

Zydus Group; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Zydus Group is seeking a Brand Manager in Mumbai, India, with 4-6 years of experience specifically in the pharma or Pharma FMCG sector. The ideal candidate should have an MBA from a Tier I or Tier II management institute and possess excellent brand management and presentation skills. Responsibilities include collaborating on integrated brand plans, monitoring brand performance, and leading marketing processes to enhance business impact. This role offers a unique opportunity to make significant contributions to brand strategy and development.

Qualifications

• 4-6 years of experience in pharma or Pharma FMCG brand management role.
• Good understanding and hands-on experience of using various databases.
• Good communication, networking, and interpersonal skills.

Responsibilities

• Collaborate with multiple business units for integrated brand plans.
• Monitor brand performance and provide market insights.
• Set up marketing processes to drive business performance.

Skills

Brand management

Presentation skills

Research skills

Interpersonal skills

Education

MBA from Tier I / Tier II Management Institutes

Bachelor's degree in a technical field

Tools

Databases

Job description

• Collaborate with multiple BUs to ensure integrated brand plans are designed for all high investment, strategic brands.
• Partner with businesses to evaluate intervention points across patient journey and focus on creating differentiated strategies for key brands basis on market opportunities and challenges and internal strengths.
• Become a part of all important strategy meets & reviews for defining the brand-marketing blueprint and roadmap; provide actionable innovative ideas for brand plans.
• Become an Interface with business unit marketing heads to ensure continuity across marketing efforts to ensure consistency & to ensure one way of marketing across businesses.
• Set up model for critical core marketing processes, practices and expertise required to drive business performance.
• Spearhead the process of build marketing capability with internal and external learning and development interventions including rewards and recognition.
• Monitor brand performance, provide insights in advance to take informed decisions

Desired Skills & Experience

• 4-6 years of experience in pharma/Pharma FMCG brand management role.
• Must be an MBA Tier I / Tier II Management Institutes with a bachelor’s degree, technical degree preferred.
• Good understanding and hands-on experience of using various databases.
• Good presentation skills and ability to independently conduct secondary & primary research
• Good communication, networking, and interpersonal skills to connect with internal and external stakeholders.