Brand Manager

Softrica; Surat; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Softrica is seeking a Brand Manager in Surat to lead the development and execution of the company’s brand strategy. You will manage campaigns, content, and cross-functional initiatives to strengthen brand recall and market presence.

Ideal candidates have 3–6 years in branding, strong storytelling, and data-driven decision making, with a hands-on approach to digital marketing and creative direction.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–6 years in Brand Management or Marketing.
• Strong branding, storytelling, and market insights.
• Excellent communication and project management skills.
• Proficiency in digital marketing tools and social media.

Responsibilities

• Brand Strategy & Positioning: develop and refine brand messaging and identity.
• Brand Communication & Campaigns: plan and monitor multi-channel campaigns.
• Content & Creative Management: oversee social posts, ads, videos, and website content.
• Market & Competitor Analysis: analyze trends and competitor activities.
• Brand Performance & Metrics: track KPIs and optimize campaigns.
• Cross-Functional Collaboration: work with sales, product, design and digital teams to ensure brand consistency.
• Innovation & Expansion: identify partnerships and opportunities for growth.

Skills

Brand management

Marketing strategy

Digital marketing

Data analysis

Communication

Project management

Education

Bachelor’s degree in Marketing

Tools

Adobe Creative Suite

Google Analytics

Job description

Experience Required: 3–6 years (Branding/Marketing)

Brand Manager – Job Description

Position: Brand Manager

Department: Marketing & Brand Strategy

Location: Surat

Reporting To: Marketing Head / COO

Experience Required: 3–6 years (Branding/Marketing)

Role Overview

The Brand Manager is responsible for developing, implementing, and managing the company’s overall brand strategy. This role ensures brand consistency, enhances brand visibility, drives customer engagement, and aligns all marketing initiatives with the company’s objectives. The Brand Manager acts as the custodian of the brand across all internal and external touch points.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and refine brand positioning, messaging, and identity.
• Create long-term and short-term brand strategies aligned with business goals.
• Conduct market research to understand trends, competitors, and customer insights.

2. Brand Communication & Campaigns

• Plan, execute, and monitor multi-channel brand campaigns (digital, print, social, events).
• Ensure all communication aligns with brand guidelines.
• Develop creative briefs and coordinate with design, content, and marketing teams.

3. Content & Creative Management

• Oversee creation of brand content including social posts, ads, videos, and website content.
• Ensure consistency in tone, visuals, and messaging across all platforms.

4. Market & Competitor Analysis

• Analyze market trends, customer segments, and competitor activities.
• Prepare reports with actionable insights for brand growth and performance improvement.

5. Brand Performance & Metrics

• Track, analyze, and report key brand KPIs (engagement, reach, awareness, sentiment).
• Optimize campaigns based on performance data and insights.

6. Cross-Functional Collaboration

• Work closely with sales, product, design, HR, and digital marketing teams.
• Ensure all departments follow brand guidelines and maintain brand identity.

7. Innovation & Expansion

• Identify opportunities for brand partnerships, influencer collaborations, and events.
• Suggest new creative ideas to strengthen brand recall and visibility.
• Lead brand innovation projects and support product launches.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–6 years of experience in Brand Management, Marketing, or Digital Branding.
• Strong understanding of branding, storytelling, and market dynamics.
• Ability to analyze data, prepare reports, and make strategic decisions.
• Excellent communication, creative thinking, and project management skills.
• Proficiency in digital marketing tools, social media, and branding software.

Core Competencies

• Strategic Thinking
• Creative Vision
• Market Awareness
• Project Management
• Collaboration & Leadership
• Analytical Mindset
• Brand Storytelling
• Decision Making