Assistant Brand Manager

Dr Batras; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Dr Batras is seeking an Assistant Brand Manager in Mumbai to support the planning and execution of brand marketing initiatives. You will collaborate with cross-functional teams and agencies to ensure timely, integrated campaigns that boost brand awareness and patient engagement.

The role involves coordinating with Creative, Content, Performance Marketing, Social Media, and CRM teams, managing influencer partnerships, and tracking campaign performance to drive growth.

Qualifications

• Masters-level qualification in advertising or media is preferred.
• Experience in brand management or consumer marketing is expected.
• Strong analytical, reporting, and campaign-tracking capabilities.

Responsibilities

• Support day-to-day management of the assigned brand portfolio.
• Execute marketing campaigns across digital and offline channels within defined timelines.
• Coordinate with Creative, Content, Performance Marketing, Social Media, and CRM teams.
• Manage agencies, vendors, and partners for brand, clinic, and product marketing activities.
• Conduct consumer and patient research to gather insights on needs and satisfaction.
• Monitor market trends and identify growth opportunities.
• Support brand activation, product launches, and promotional campaigns.
• Manage influencer collaborations, including negotiations and contracts.
• Track campaign performance and prepare analytics-based improvements.
• Ensure brand consistency across all communications.

Skills

Brand management

Digital marketing

Offline marketing

Project management

Communication

Negotiation

Stakeholder management

Analytics

Education

Masters in advertising / media

Job description

Job Description: Assistant Brand Manager

The Assistant Manager – Brand Manager will support the planning and execution of brand marketing initiatives to enhance brand awareness, patient engagement, and business growth. The role involves collaborating with cross‑functional teams, agencies, vendors, and influencers to ensure timely execution of integrated marketing campaigns.

Key Responsibilities

• Support the day-to-day management of the assigned brand portfolio.
• Execute marketing campaigns across digital and offline channels within defined timelines.
• Coordinate with internal teams including Creative, Content, Performance Marketing, Social Media, and CRM to deliver marketing initiatives.
• Manage day-to-day coordination with agencies, vendors, and partners for brand, clinic, and product marketing activities.
• Conduct consumer and patient research to gather insights on customer needs, brand perception, and satisfaction.
• Monitor competitor activities, market trends, and industry best practices to identify growth opportunities.
• Support brand activation initiatives, product launches, and promotional campaigns.
• Manage influencer collaborations, including identification, negotiations, deliverables, contracts, and campaign execution.
• Track campaign performance, prepare reports, and recommend improvements based on marketing analytics.
• Ensure brand consistency across all communication and marketing touchpoints.

Qualifications & Skills

• Masters in advertising / media – 1–2 years of experience in Brand Management, Marketing, or Consumer Marketing.
• Strong understanding of digital and offline marketing.
• Excellent project management, communication, negotiation, and stakeholder management skills.
• Analytical mindset with proficiency in campaign tracking and reporting.