Brand Manager

Leemboodi; Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

Leemboodi in Surat, Gujarat is seeking a Brand Manager to shape brand strategy and oversee marketing campaigns. You will translate brand vision into actionable plans, lead a team of marketing professionals, and drive growth through innovative campaigns and data-driven decision making.

Responsibilities include analyzing market trends, identifying target audiences, coordinating cross-functional teams, and communicating insights to executives.

Qualifications

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills combined with a creative mindset.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up-to-date knowledge of the latest trends and marketing best practices.
• Degree in marketing or a related field.

Responsibilities

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing professionals working on brand initiatives.
• Lead creative development to motivate the target audience to take action.
• Establish performance specifications, cost and price parameters, market applications, and sales estimates. Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets, and analyze competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Handle cross-functional teams to drive brand growth.
• Align the company around the brand’s direction, choices, and tactics.

Skills

Brand strategy

Marketing campaigns

Target audience

Analytics

Communication

Marketing mix

Leadership

Data-driven

Education

Bachelor's degree in Marketing

Job description

Responsibilities

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing professionals working on brand initiatives.
• Lead creative development to motivate the target audience to take action.
• Establish performance specifications, cost and price parameters, market applications, and sales estimates. Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets, and analyze competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Handle cross-functional teams to drive brand growth.
• Align the company around the brand’s direction, choices, and tactics.

Requirements

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills combined with a creative mindset.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up-to-date knowledge of the latest trends and marketing best practices.
• Degree in marketing or a related field. Experience & Compensation

Experience & Compensation

Experience 3–4 years as a brand manager or associate brand manager