Marketing Manager - Branding & Communication

Torrent Diagnostics; Navi Mumbai; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Torrent Diagnostics is seeking a senior brand strategist to lead brand strategy, positioning, messaging, and governance across healthcare campaigns. The role requires coordinating with medical, compliance, and cross-functional teams to ensure a consistent, trusted brand across all channels.

Responsibilities include overseeing ATL/BTL and digital campaigns, crafting agency briefs, and measuring impact against brand KPIs.

Qualifications

• 8 to 10 years of experience in diagnostics, hospital chains, healthcare services, or health-tech platforms.
• Demonstrated experience leading brand strategy and large-scale campaigns in healthcare.
• Strong exposure to regulated communication environments.
• Experience working with medical, compliance, and cross-functional teams.

Responsibilities

• Develop annual brand strategy aligned with business goals.
• Define positioning, value proposition, messaging, and communication guidelines.
• Build strong, trust-driven brand narratives.
• Ensure consistent brand experience across all consumer touchpoints.
• Lead end-to-end ATL, BTL, digital, OOH, and partnership campaigns.
• Create sharp briefs for agencies and oversee execution.
• Track and report campaign impact against KPIs.

Skills

Brand strategy

Campaign planning

Content creation

Regulated communication

Stakeholder alignment

Job description

Role & responsibilities

Brand Strategy & Positioning

• Develop annual brand strategy aligned with business goals
• Define positioning, value proposition, messaging, and communication guidelines
• Build strong, trustdriven brand narratives
• Ensure consistent brand experience across all consumer touchpoints

Integrated Campaign Planning

• Lead endtoend ATL, BTL, Digital, OOH, and partnership campaigns
• Create sharp, insightdriven briefs for agencies
• Oversee execution to maintain message and strategy alignment
• Track and report campaign impact against brand and business KPIs

Content & Communication

• Own brand voice and storytelling
• Simplify medical information into clear, patientfriendly communication
• Collaborate with medical teams for accuracy and compliance
• Manage highquality content across digital, print, and onground assets

Brand Governance & Measurement

• Monitor brand health KPIsawareness, recall, consideration, trust
• Ensure regulatory compliance in all communication
• Conduct ongoing market and competitor analysis to refine positioning

Preferred candidate profile

• 8 to 10 years of experience in diagnostics, hospital chains, healthcare services, or health-tech platforms
• Demonstrated experience leading brand strategy and large-scale campaigns in healthcare
• Strong exposure to regulated communication environments
• Experience working with medical, compliance, and cross-functional teams

(Profiles from FMCG or non-healthcare consumer brands will not be considered.)

Key Competencies

• Strategic brand thinking
• Strong communication architecture development
• Campaign planning & agency management
• Healthcare category understanding
• Stakeholder alignment & execution rigor