Brand Manager

Dharampal Satyapal Group (DS Group); Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dharampal Satyapal Group (DS Group) in Dadri, Uttar Pradesh, invites a dynamic Brand Strategy & Planning professional to shape annual branding initiatives and drive growth across markets.

You will lead market insights, 360 campaigns, and cross-functional collaboration with Sales, R&D, Finance, and Supply Chain to ensure timely launches and strong ROI. Strong analytical and project management skills are essential.

Qualifications

• Experience in brand strategy and campaign planning.
• Ability to analyze market trends and consumer insights.
• Experience coordinating across Sales, R&D, Finance, and Supply Chain.

Responsibilities

• Develop and implement short-term and long-term brand strategies.
• Identify market trends, consumer insights, and competitor activities to drive brand growth.
• Conceptualize and execute 360 marketing campaigns across online and offline channels.
• Coordinate with creative, media, and digital agencies.
• Lead new product launches and brand innovations.
• Monitor product lifecycle and support pricing and positioning decisions.
• Track brand performance metrics (market share, brand health, ROI, etc.).
• Analyze data and generate actionable insights for continuous improvement.
• Collaborate with Sales, R&D, Finance, and Supply Chain for brand initiatives.
• Ensure timely delivery of marketing materials and product launches.
• Oversee brands digital presence (social media, website, print).
• Monitor engagement and optimize online campaigns.
• Manage brand budgets effectively to ensure maximum ROI.

Skills

Brand strategy

Campaign management

Product management

Data analysis

Cross-functional coordination

Digital marketing

Budget management

Job description

Role & responsibilities

Preferred candidate profile

Brand Strategy & Planning

• Develop and implement short-term and long-term brand strategies.
• Identify market trends, consumer insights, and competitor activities to drive brand growth.

Marketing Campaigns

• Conceptualize and execute 360 marketing campaigns across online and offline channels.
• Coordinate with creative, media, and digital agencies.

Product Management

• Lead new product launches and brand innovations.
• Monitor product lifecycle and support pricing and positioning decisions.

Performance Tracking

• Track brand performance metrics (market share, brand health, ROI, etc.).
• Analyze data and generate actionable insights for continuous improvement.

Cross-functional Coordination

• Collaborate with Sales, R&D, Finance, and Supply Chain for brand initiatives.
• Ensure timely delivery of marketing materials and product launches.

Digital & Social Media

• Oversee brands digital presence (social media, website, print).
• Monitor engagement and optimize online campaigns.

Budget Management

• Manage brand budgets effectively to ensure maximum ROI.