Brand Manager

Futurecom Technologies; Dadri; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Futurecom Technologies is seeking a seasoned Brand Manager to develop and implement brand strategies, manage positioning, and drive growth across markets. You will collaborate with marketing, product, sales and external partners to ensure effective go-to-market plans.

The role requires 4-9 years in FMCG, expertise in brand planning and strategic brand management, strong analytics, and proficiency with tools like Google Analytics.

Qualifications

• 4-9 years of experience in FMCG with brand strategy, positioning, planning and management.
• Proven track record of developing effective brand activation plans that drive business results.
• Excellent communication and stakeholder management with internal teams and external agencies.
• Strong analytical skills with proficiency in using tools like Google Analytics or similar.

Responsibilities

• Develop and implement brand strategies to drive growth and increase brand awareness.
• Collaborate with cross-functional teams to launch new products/services with strong go-to-market plans.
• Conduct market research to identify trends, opportunities and competitive insights.
• Manage budgets for advertising campaigns, promotions and events to achieve ROI targets.
• Analyze sales data and customer feedback to optimize brand performance and drive customer satisfaction.

Skills

Brand Strategy

Brand Positioning

Brand Planning

Strategic Brand Management

Go-to-Market

Analytics

Tools

Google Analytics

Job description

Roles and Responsibilities

• Develop and implement brand strategies to drive business growth and increase brand awareness.
• Collaborate with cross-functional teams to launch new products and services, ensuring successful product positioning and go-to-market plans.
• Conduct market research to identify trends, opportunities, and competitor analysis for informed decision-making.
• Manage budgets for advertising campaigns, promotional activities, and events to achieve desired ROI targets.
• Analyze sales data and customer feedback to optimize brand performance and improve overall customer satisfaction.

Desired Candidate Profile

• 4-9 years of experience in FMCG industry with expertise in Brand Strategy, Brand Positioning, Brand Planning, Strategic Brand Management.
• Proven track record of developing effective brand activation plans that drive business results.
• Excellent communication skills with ability to work closely with internal stakeholders (marketing team) as well as external partners (agencies).
• Strong analytical skills with proficiency in using tools like Google Analytics or similar platforms.