Head Branding

Indira Ivf Hospital; Mumbai; On-site; INR 3,500,000 - 5,200,000; Full time

Job summary

Indira Ivf Hospital in Mumbai seeks a senior Brand & Communications leader to steer brand strategy, corporate communications, content marketing, PR, and media planning while driving brand equity, awareness and growth.

You will lead brand portfolio, develop annual plans, oversee content across digital and offline channels, manage agencies, and collaborate with clinical and operations teams to translate patient insights into compelling communication.

Qualifications

• 12-15+ years of experience in Brand Management, Corporate Communications, and related fields.
• Proven track record in large-scale branding campaigns.
• Experience with media relations and stakeholder engagement.
• Strong analytics for campaign performance and ROI.

Responsibilities

• Lead and manage the organization's brand portfolio, driving brand strategy, communications, content initiatives, agency partnerships, and team performance to achieve business and growth objectives.
• Develop and execute annual brand plans aligned with overall marketing and business strategies to strengthen brand positioning, equity, and market leadership.
• Plan and implement integrated brand-building, patient awareness, and center visibility campaigns across ATL, BTL, digital, media, and PR channels.
• Drive end-to-end content strategy across digital and offline platforms, ensuring engaging, patient-centric, and business-driven communication.
• Oversee creation and optimization of content including website content, blogs, social media, videos, email campaigns, brochures, patient education material, testimonials, case studies, and thought leadership content.
• Ensure consistent brand identity, messaging, visual standards, and customer experience across all communication touchpoints.
• Lead PR and Corporate Communication initiatives to enhance brand reputation, media visibility, and stakeholder engagement.
• Build and nurture relationships with media houses, journalists, healthcare influencers, industry associations, and KOLs.
• Manage media planning, buying, performance tracking, and optimization across traditional and digital channels to maximize ROI.
• Lead crisis communication and reputation management efforts to protect and strengthen brand credibility.
• Collaborate with clinical, operations, sales, and patient experience teams to translate customer insights into impactful communication strategies.
• Drive patient engagement through awareness campaigns, community outreach, healthcare education programs, and digital storytelling initiatives.
• Manage branding, advertising, content marketing, and PR budgets while ensuring effective utilization and measurable outcomes.
• Monitor campaign performance, brand health metrics, consumer insights, and analytics to optimize brand awareness, engagement, lead generation, patient acquisition, and marketing ROI.
• Conduct competitor analysis, market research, and industry benchmarking to identify emerging trends and growth opportunities.
• Lead thought leadership initiatives including executive profiling, awards, healthcare awareness campaigns, webinars, podcasts, expert articles, and corporate announcements.
• Manage relationships with creative, media, digital, content, and PR agencies to ensure seamless execution of integrated marketing communication (IMC) strategies

Skills

Brand management

Corporate communications

Content marketing

Public relations

Integrated marketing

Job description

Role & responsibilities

To lead brand strategy, corporate communications, content marketing, PR, media planning and patient engagement initiatives while driving brand equity, reputation, awareness and growth.

• Lead and manage the organization's brand portfolio, driving brand strategy, communications, content initiatives, agency partnerships, and team performance to achieve business and growth objectives.
• Develop and execute annual brand plans aligned with overall marketing and business strategies to strengthen brand positioning, equity, and market leadership.
• Plan and implement integrated brand-building, patient awareness, and center visibility campaigns across ATL, BTL, digital, media, and PR channels.
• Drive end-to-end content strategy across digital and offline platforms, ensuring engaging, patient-centric, and business-driven communication.
• Oversee creation and optimization of content including website content, blogs, social media, videos, email campaigns, brochures, patient education material, testimonials, case studies, and thought leadership content.
• Ensure consistent brand identity, messaging, visual standards, and customer experience across all communication touchpoints.
• Lead Public Relations (PR) and Corporate Communication initiatives to enhance brand reputation, media visibility, and stakeholder engagement.
• Build and nurture relationships with media houses, journalists, healthcare influencers, industry associations, and Key Opinion Leaders (KOLs).
• Manage media planning, buying, performance tracking, and optimization across traditional and digital channels to maximize ROI.
• Lead crisis communication and reputation management efforts to protect and strengthen brand credibility.
• Collaborate with clinical, operations, sales, and patient experience teams to translate customer insights into impactful communication strategies.
• Drive patient engagement through awareness campaigns, community outreach, healthcare education programs, and digital storytelling initiatives.
• Manage branding, advertising, content marketing, and PR budgets while ensuring effective utilization and measurable outcomes.
• Monitor campaign performance, brand health metrics, consumer insights, and analytics to optimize brand awareness, engagement, lead generation, patient acquisition, and marketing ROI.
• Conduct competitor analysis, market research, and industry benchmarking to identify emerging trends and growth opportunities.
• Lead thought leadership initiatives including executive profiling, awards, healthcare awareness campaigns, webinars, podcasts, expert articles, and corporate announcements.
• Manage relationships with creative, media, digital, content, and PR agencies to ensure seamless execution of integrated marketing communication (IMC) strategies

Preferred candidate profile

• 12-15+ years of experience in Brand Management, Corporate Communications, Content Marketing, Public Relations, and Integrated Marketing.
• Proven experience in managing large-scale branding and communication campaigns.
• Strong exposure to media relations, reputation management, content strategy, and stakeholder engagement.
• Expertise in marketing analytics, campaign performance measurement, and ROI optimization.
• Excellent leadership, communication, stakeholder management, and team management skills.
• Healthcare, Hospital, Wellness, Consumer Healthcare, Pharma, FMCG, or Consumer Brand experience preferred.