Brand Manager | Group Brand Manager - Medico

Emami; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Emami in Mumbai seeks a dynamic Brand Manager / Group Brand Manager Medico to lead brand strategy, marketing initiatives and execution for the assigned portfolio. The role focuses on strengthening brand equity, driving market growth, and delivering business objectives through consumer, trade, and product initiatives.

You'll develop annual brand plans, manage budgets, and collaborate with Sales, R&D, Finance, and agencies to drive launches and extensions while tracking performance and ROI across

Qualifications

• Minimum 3 years of relevant experience in brand management, FMCG, or consumer health brands.
• Strong understanding of consumer behaviour and market dynamics.
• Ability to drive projects from strategy through execution with data-driven insights.

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Define brand proposition, positioning, identity, and communication.
• Plan and execute ATL, BTL, digital, consumer, and trade marketing initiatives.
• Collaborate with Sales and R&D for launches and growth.
• Monitor market trends and translate insights into actions.
• Manage marketing budgets and track top-line and bottom-line impact.

Skills

Brand Management

Marketing Strategy & Planning

Consumer Insights & Market Research

ATL / BTL Marketing

Media Planning & Management

Product Launch & Brand Extension

Trade & Consumer Promotions

Market & Competitive Analysis

Budget Management

Cross-functional Stakeholder MGMT

Agency Management

Analytical & Communication Skills

Education

M.Pharm or MBA/PGDM in Marketing

Job description

Role & responsibilities

We are looking for a dynamic Brand Manager | Group Brand Manager Medico to lead brand strategy, marketing initiatives, and execution for the assigned portfolio. The role will be responsible for strengthening brand equity, driving market growth, and delivering business objectives through effective consumer, media, trade, and product initiatives.

Key Responsibilities

• Develop and execute brand strategies aligned with business and marketing objectives.
• Define and strengthen the brand proposition, positioning, identity, and communication.
• Plan and execute ATL, BTL, digital, consumer, and trade marketing initiatives.
• Work closely with Sales to drive brand growth, market penetration, and effective promotional programs.
• Coordinate with advertising, media, market research, and branding agencies for brand initiatives.
• Partner with R&D on new product development, product conceptualisation, positioning, and launches.
• Identify opportunities for brand extensions, new markets, and revenue growth.
• Develop annual brand plans and manage marketing budgets and expenditures.
• Monitor market trends, competition, consumer insights, and brand performance to identify growth opportunities.
• Analyse retail/market data and translate insights into actionable marketing strategies.
• Support new product launches and market-entry initiatives through relevant market intelligence.
• Develop and implement consumer and trade promotions, schemes, and activation programs.
• Ensure consistent brand communication across media, PR, packaging, and other consumer touchpoints.
• Track key brand and business metrics and take corrective actions to achieve top-line and bottom-line objectives.
• Collaborate with cross-functional teams including Sales, R&D, Finance, Sourcing, Corporate Communication, and other relevant functions.
• Guide and support team members in developing effective marketing plans and execution.

Key Skills

• Brand Management
• Marketing Strategy & Planning
• Consumer Insights & Market Research
• ATL / BTL Marketing
• Media Planning & Management
• Product Launch & Brand Extension
• Trade & Consumer Promotions
• Market & Competitive Analysis
• Budget Management
• Cross-functional Stakeholder Management
• Agency Management
• Strong analytical and communication skills

Preferred candidate profile

• M.Pharm or MBA/PGDM in Marketing from a reputed institute preferred.
• Minimum 3 years of relevant experience in brand management, marketing, FMCG, consumer healthcare, OTC, or allied categories.
• Strong understanding of consumer behaviour, market dynamics, and brand-building principles.
• Ability to manage multiple stakeholders and drive projects from strategy through execution.
• Data-driven, commercially oriented, and capable of translating consumer and market insights into business outcomes.