General Manager - Marketing , Brand Strategy & Communication

Quadrangle; Gurugram District; On-site; INR 8,000,000 - 12,000,000; Full time

Job summary

Quadrangle in India is seeking a General Manager Marketing, Brand Strategy & Communication to lead brand positioning, corporate communication, and marketing strategy across healthcare verticals.

You will drive unified brand voice, strengthen brand equity, and support business growth through integrated campaigns, PR, digital storytelling, and stakeholder management. The role requires 15-20 years of experience in brand strategy or marketing leadership and strong leadership skills.

Qualifications

• Masters degree required in Marketing, Mass Communication, or Business Management.
• 15-20 years of experience in Brand Strategy, Corporate Communication, or Marketing Leadership.
• Healthcare or Consumer Brands experience preferred.
• Strong command of integrated marketing, digital branding, and PR management.
• Strategic thinking with strong brand knowledge.
• Excellent communication, storytelling, and presentation skills.
• Ability to manage large-scale campaigns and multi-vertical branding.
• Strong leadership, planning, and stakeholder management.

Responsibilities

• Lead brand strategy, positioning, and governance for Healthcare verticals.
• Head corporate communications, PR, media relations, and crisis management.
• Drive digital marketing, content leadership, and analytics-driven campaigns.
• Design and execute integrated marketing campaigns and events.
• Collaborate with CEOs, unit heads, and external agencies.

Skills

Brand strategy

Corporate communications

Marketing leadership

Digital branding

PR management

Stakeholder management

Storytelling

Presentation skills

Data-driven

Education

Masters degree in Marketing

Mass Communication

Business Management

Job description

Role & responsibilities

The General Manager Marketing, Brand Strategy & Communication will lead brand positioning, corporate communication, reputation management and marketing strategy for Healthcare verticals. This role is responsible for driving a unified brand voice . The position will strengthen brand equity, enhance visibility, and support business growth through integrated communication strategies.

Key Areas of Responsibility:

Brand Strategy & Positioning

• Develop and implement long-term brand strategy for Healthcare
• Define brand architecture, identity, messaging frameworks, and standard brand guidelines.
• Drive brand differentiation and market visibility aligned with organizational goals. Plan and execute annual brand calendars and campaigns.

Corporate Communication & PR

• Lead all internal and external communication initiatives.
• Manage public relations, media visibility, press releases, and corporate narratives.
• Build and maintain relationships with media houses, agencies, and communication partners.
• Oversee crisis communication and brand reputation management.

Digital Marketing & Content Leadership

• Drive digital strategy including website, social media, SEO/SEM, and digital storytelling.
• Oversee content creation for campaigns, corporate videos, brochures, and brand collaterals.
• Implement analytics-driven digital marketing to improve engagement and ROI.

Marketing Campaigns & Events

• Design integrated marketing campaigns for patient engagement and brand awareness.
• Lead branding initiatives for corporate events, conferences and workshops.
• Ensure consistent brand experience across all units and touchpoints.

Stakeholder Management & Leadership

• Collaborate closely with CEOs, unit heads and leadership teams.
• Manage external vendors, creative agencies, PR partners and research agencies.
• Lead a high-performing marketing & communication

Preferred candidate profile

• Masters degree in Marketing, Mass Communication, or Business Management.
• Minimum 15-20 years of experience in Brand Strategy, Corporate Communication, or Marketing Leadership.
• Experience in Healthcare or Consumer Brands preferred.
• Strong command of integrated marketing, digital branding, and PR management. Strategic thinking with strong brand knowledge.
• Excellent communication, storytelling, and presentation skills. Ability to manage large-scale campaigns and multi-vertical branding.
• Strong leadership, planning, and stakeholder management ability.
• Data-driven, creative, and highly organized.