Branch Manager - GL East

Bajaj Finserv Limited; Siliguri; On-site; INR 450,000 - 650,000; Full time

Job summary

Bajaj finance limited in West Bengal invites applications for a Branch Manager role in Siliguri. The candidate will oversee branch operations, drive profitability, and lead field-marketing initiatives to improve brand visibility.

Ideal candidates have 4–7 years in gold loan banking, a Bachelor's or postgraduate degree, and strong communication. Responsibilities include customer acquisition and retention, risk control, staff coaching, and reporting to foster branch growth.

Qualifications

• 4–7 years of relevant experience in gold loan banking.
• Bachelor's or postgraduate degree preferred.
• Experience in gold loan products and client service preferred.
• Strong written and verbal communication skills.

Responsibilities

• Oversee branch operations and profitability.
• Drive field-marketing activities to boost brand visibility.
• Plan and monitor field marketing for pipeline leads and branch growth.
• Engage customers for new acquisitions and retention.
• Value gold ornaments for pledges with weight and purity checks.
• Safekeep pledged securities as vault custodian.
• Maintain NPAs through follow-ups on interest collections.
• Coach and train branch staff with timely feedback.
• Prepare reports and drive business growth.
• Increase gold loan business and third‑party products.
• Ensure 100% process compliance in valuation.
• Maintain error-free valuation of pledged gold.

Skills

Branch operations

Customer engagement

Team leadership

Communication

Education

Bachelor's degree

Postgraduate degree

Job description

Job Summary

This position is open with Bajaj finance limited

Responsibilities

• Responsible for overall branch operations, performance profitability of the branch.
• Drive participate in field-marketing activities of various financial products along with the team to improve brand visibility.
• Plan, conduct, monitor the branch field level marketing activities to ensure health pipeline of leads resulting into business conversion branch growth.
• Focus on customer engagement for new customer acquisitions, retention of old customers.
• Conducting error free valuation appraisal of gold ornaments being pledged in branch with correct weight purity assessment as per company policy and auditory compliance.
• Joint custodian of the Vault with responsibility of safekeeping of pledged securities as per company policies.
• Responsible for keeping NPAs in control through strong follow-ups from the customers for interest collections.
• Good planning abilities are required for smooth functioning of the branch for developing cohesiveness within the company and co-workers.
• Hiring, coaching, mentoring and training employees and providing them with timely feedback on their performance.
• Maintaining quality performance of the business, preparing various reports of the same and take necessary actions for growth of business in branch.
• Increase Gold Loan business, plus various other third‑party products i.e., NCD's, Gold Coins sale etc.
• Responsible for correct valuation maintenance of 100% process compliance at branch.
• Manage error free valuation appraisal of gold ornaments being pledged in branch with correct weight purity assessment as per company policy and auditory compliance.

Qualifications

• 4-7 years of relevant experience required.
• Bachelor's Degree/Post-graduation Degree preferred.
• Previous experience in gold loan banking, gold loan products, management or client service preferred.
• Consistently demonstrates clear and concise written and verbal communication skills.