Branch Manager - GL East

Bajaj Finserv Limited; Naihati; On-site; INR 450,000 - 750,000; Full time

Job summary

Bajaj Finserv Limited is seeking a Branch Operations Leader to manage day-to-day branch performance, profitability and customer engagement in West Bengal. The role emphasizes field-marketing, lead-generation, and cross-selling, while ensuring strict audit compliance for gold loan operations.

Applicant should have 4-7 years of relevant experience, with a Bachelor's degree and prior gold loan knowledge. Strong communication and team leadership are essential for driving branch growth and customer

Qualifications

• 4-7 years of relevant experience.
• Bachelor's Degree/Post-graduation Degree preferred.
• Previous experience in gold loan banking, gold loan products, management or client service preferred.
• Consistently demonstrates clear and concise written and verbal communication.

Responsibilities

• Oversee branch operations and profitability.
• Drive field-marketing activities to improve brand visibility.
• Plan and monitor field marketing to maintain a healthy pipeline of leads.
• Engage customers for new acquisitions and retention of existing customers.
• Ensure accurate valuation of pledged gold ornaments per policy and audit compliance.
• Joint custodian of the vault for safekeeping of pledged securities.
• Manage NPAs through follow-ups for interest collections.
• Recruit, coach and mentor employees with timely feedback.
• Prepare reports and drive branch growth.

Skills

Branch operations

Field marketing

Customer engagement

Lead generation

Team management

Compliance

Gold loan knowledge

Audit readiness

Education

Bachelor's degree

Post-graduation degree preferred

Gold loan banking experience preferred

Job description

Job Purpose

This position is open with Bajaj finance limited

Duties and Responsibilities

• Responsible for overall branch operations, performance profitability of the branch.
• Drive participate in field-marketing activities of various financial products along with the team to improve brand visibility
• Plan, conduct, monitor the branch field level marketing activities to ensure healthy pipeline of leads resulting into business conversion branch growth
• Focus on customer engagement for new customer acquisitions, retainment of old customers
• Conducting error free valuation appraisal of gold ornaments being pledged in branch with correct weight purity assessment as per company policy and auditory compliance
• Joint custodian of the Vault with responsibility of safekeeping of pledged securities as per company policies
• Responsible for keeping NPAs in control through strong follow-ups from the customers for interest collections
• Good planning abilities are required for smooth functioning of the branch for developing cohesiveness within the company and co-workers.
• Hiring, coaching, mentoring and training employees and providing them with timely feedback on their performance
• Maintaining quality performance of the business, preparing various reports of the same and take necessary actions for growth of business in branch
• Increase Gold Loan business, plus various other third-party products i.e., NCD's, Gold Coins sale etc.
• Responsible for correct valuation maintenance of 100% process compliance at branch.
• Manage error free valuation appraisal of gold ornaments being pledged in branch with correct weight purity assessment as per company policy and auditory compliance.

Required Qualifications and Experience

• 4-7 years of relevant experience required.
• Bachelor's Degree/Post-graduation Degree preferred.
• Previous experience in gold loan banking, gold loan products, management or client service preferred.
• Consistently demonstrates clear and concise written and verbal communication s.