BDO - General Trade

Mamaearth; Amritsar; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mamaearth is seeking a seasoned Business Development professional in Amritsar to drive growth through market research, lead generation, and strategic client acquisition. You will nurture relationships, coordinate with marketing and operations, and close deals that align with company goals.

You will analyze market conditions, identify opportunities, and prepare compelling proposals to win retailers, distributors, or channel partners.

Qualifications

• Experience: 12 years of experience in business development, sales, client acquisition, account management, or a related field. Experience in FMCG, beauty, personal care, consumer goods, retail, e-commerce, or a similar industry is preferred.
• Industry Knowledge: Basic understanding of business development, sales processes, lead generation, customer acquisition, and relationship management.

Responsibilities

• Identify and pursue new business opportunities through market research, lead generation, networking, referrals, and other relevant channels.
• Generate, qualify, and manage leads through the sales funnel, ensuring timely follow-ups and effective conversion of prospects into customers or business partners.
• Develop and execute strategies to acquire new clients, retailers, distributors, channel partners, or business accounts, depending on business requirements.
• Build and maintain strong relationships with existing and prospective clients, understand their needs, and ensure a high level of customer satisfaction.
• Conduct market research to identify industry trends, customer requirements, competitor activities, and potential growth opportunities.
• Prepare and deliver business proposals, product presentations, and commercial discussions to prospective clients and partners.
• Negotiate commercial terms, address client concerns, and support the closure of deals in line with company policies and business objectives.
• Collaborate with marketing, sales, operations, finance, and other internal teams to ensure smooth execution of business initiatives and client requirements.
• Maintain accurate records of leads, opportunities, client interactions, and business performance, and share regular reports with the reporting manager.
• Contribute to revenue growth, customer expansion, market penetration, and achievement of business development targets.
• Gather customer and market feedback and share actionable insights to support improvements in products, services, and business strategies.
• Ensure adherence to company policies, approval processes, reporting standards, and commercial guidelines.

Skills

Business development

Sales

Client acquisition

Relationship management

Market research

Negotiation

Presentation

Communication

Analytical skills

Execution

Mobility

Ownership

Education

Bachelor's degree in Business/Marketing/Commerce

Job description

Key Responsibilities:

• Business Development: Identify and pursue new business opportunities through market research, lead generation, networking, referrals, and other relevant channels.
• Lead Generation & Conversion: Generate, qualify, and manage leads through the sales funnel, ensuring timely follow-ups and effective conversion of prospects into customers or business partners.
• Client Acquisition: Develop and execute strategies to acquire new clients, retailers, distributors, channel partners, or business accounts, depending on business requirements.
• Relationship Management: Build and maintain strong relationships with existing and prospective clients, understand their needs, and ensure a high level of customer satisfaction.
• Market Research: Conduct market research to identify industry trends, customer requirements, competitor activities, and potential growth opportunities.
• Sales Presentations: Prepare and deliver business proposals, product presentations, and commercial discussions to prospective clients and partners.
• Negotiation & Closure: Negotiate commercial terms, address client concerns, and support the closure of deals in line with company policies and business objectives.
• Cross-functional Coordination: Collaborate with marketing, sales, operations, finance, and other internal teams to ensure smooth execution of business initiatives and client requirements.
• Performance Tracking & Reporting: Maintain accurate records of leads, opportunities, client interactions, and business performance, and share regular reports with the reporting manager.
• Business Growth: Contribute to revenue growth, customer expansion, market penetration, and achievement of business development targets.
• Customer Feedback: Gather customer and market feedback and share actionable insights to support improvements in products, services, and business strategies.
• Process Compliance: Ensure adherence to company policies, approval processes, reporting standards, and commercial guidelines.

Qualifications & Experience Required:

• Experience: 12 years of experience in business development, sales, client acquisition, account management, or a related field. Experience in FMCG, beauty, personal care, consumer goods, retail, e-commerce, or a similar industry is preferred.
• Industry Knowledge: Basic understanding of business development, sales processes, lead generation, customer acquisition, and relationship management.
• Graduate in any discipline (Bachelors degree in Business, Marketing, Commerce, or a related field preferred).
• Communication: Strong verbal and written communication, presentation, negotiation, and relationship-building skills.
• Sales Orientation: Ability to identify opportunities, engage prospects, handle objections, and convert leads into business.
• Analytical Skills: Ability to conduct market research, analyze business data, and identify actionable growth opportunities.
• Execution Orientation: Strong follow-up skills, attention to detail, and ability to manage multiple opportunities and priorities effectively.
• Customer Focus: Strong understanding of customer needs and ability to build long-term professional relationships.
• Mobility: Willingness to travel for client meetings, market visits, networking, and business development activities, as required.
• Ownership: Self-driven, target-oriented, proactive, and capable of working independently in a fast-paced environment.