Business Development Executive

Honasa Consumer Ltd.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Honasa Consumer Ltd. is seeking a seasoned Business Development Executive to drive offline sales and develop general trade networks across the assigned territory.

The successful candidate will bring a decade of strong experience in managing beauty counters, distributor networks, and personal care channels, with a proven track record of market penetration and growth. The role requires leadership of field teams, relationship building with retailers and stockists, and the ability to translate

Qualifications

• 4–6 years of field sales experience in personal care/FMCG is required.
• Strong understanding of GT/general trade channels and distributor networks.
• Proven ability to lead and motivate field teams and beauty advisors.
• Excellent negotiation, communication and relationship-management skills.
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Drive secondary and tertiary sales by managing distributors, retailers, beauty advisors, and channel partners.
• Expand retail footprint by onboarding new channels and improving outlet productivity.
• Supervise, train, and motivate the field sales team and Beauty Advisors to hit targets.
• Oversee day-to-day distributor operations, ensure compliance, manage credit, and optimize ROI.
• Ensure in-market execution with visibility, merchandising, and promoter deployment in key outlets.
• Monitor competitor activity, pricing, schemes, and trends; share insights with leadership.

Skills

Field sales

Distributor management

Team leadership

Relationship building

Negotiation skills

Education

Bachelor's degree in Business/Marketing

Job description

We are seeking a seasoned and dynamic Business Development Executive to drive and manage offline sales & business development operations in the assigned territory. The ideal candidate will bring a decade of strong experience in managing general trade, beauty counters, and distributor networks in the personal care and beauty sector, with a proven track record of delivering business growth, market penetration, and team leadership.

Responsibilities

• Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners.
• Market Development: Expand retail footprint by identifying and onboarding new channels and improving outlet productivity.
• Team Leadership: Supervise, train, and motivate the field sales team and Beauty Advisors to achieve individual and collective targets.
• Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization.
• Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets.
• Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes, and market trends. Share insights with leadership for strategic interventions.
• Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty.

Qualifications

• Experience: Minimum 4-6 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelor’s degree in Business, Marketing, or related field preferred).
• MBA/PGDM is a plus but not mandatory.
• Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.