BDE - Ludhiana

Mamaearth; Ludhiana, Amritsar; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Mamaearth in Ludhiana is seeking an experienced sales professional to lead territory and channel management. You will drive volume through distributor networks, expand weighted distribution, and ensure product availability, visibility, and shelf placement across key outlets including Titanium and Platinum partners.

You will forecast monthly sales, monitor performance, coach distributors, and collaborate with ASM/RSM/ZSM to hit monthly, quarterly, and annual targets.

Qualifications

• Territory management and channel handling experience in FMCG/Beauty/Personal Care is expected.
• Strong distributor network development and management skills.
• Strategic sales planning and field execution with measurable results.

Responsibilities

• Sales Delivery & Business Performance: achieve monthly, quarterly, and annual targets; drive secondary sales through distribution and execution.
• Distribution & Market Execution: expand weighted distribution, ensure product availability and shelf placement; strengthen brand presence in top outlets.
• Distributor Management: manage distributor relationships, inventory, credit exposure, and performance reviews; resolve stock and trade issues.
• Territory Planning & Market Development: develop PJPs, optimize coverage, support launches, and build retailer relationships.
• Business Forecasting & Market Intelligence: provide monthly forecasts and share market insights with the sales team.
• Collaboration & Reporting: work with ASM/RSM/ZSM to drive performance and ensure timely reporting.

Skills

Territory management

Channel management

Distributor relationships

Sales planning

Stakeholder management

Job description

Role & responsibilities

1. Sales Delivery & Business Performance Achieve monthly, quarterly, and annual volume and value sales targets. Drive secondary sales growth through effective distribution and execution. Ensure strong performance across the BA channel, with focus on Titanium and Platinum outlets. Strengthen brand presence through superior retail execution standards. Monitor territory performance and implement corrective actions proactively. Support ASM/RSM in developing and executing territory growth plans.
2. Distribution & Market Execution Expand weighted distribution and outlet coverage across priority channels. Ensure optimal product availability, freshness, and shelf placement. Strengthen brand presence in Titanium and Platinum outlets. Execute visibility programs, trade activations, and in-store brand initiatives.
3. Distributor Management Manage distributor relationships to ensure efficient supply chain execution. Identify and appoint new distributors based on territory market potential. Monitor distributor inventory levels, sales throughput, and credit exposure. Conduct regular distributor performance reviews. Resolve operational issues including stock shortages and trade claims
4. Territory Planning & Market Development Develop and execute Permanent Journey Plans (PJPs) for efficient territory coverage. Continuously review and optimise coverage plans in line with business growth. Support new product launches by ensuring distribution and visibility targets are met. Build and maintain strong relationships with key retailers and channel partners.
5. Business Forecasting & Market Intelligence Provide monthly forecasting inputs for all Young Brands:. Share structured market intelligence and competitive insights with the sales team.
6. Collaboration & Reporting Work closely with ASM, RSM, and ZSM to drive territory performance targets. Ensure timely and accurate reporting of sales data, market updates, and execution metrics. Maintain structured and proactive communication with all internal stakeholders.

Preferred candidate profile

Territory and channel management Distributor relationship and operations management Strategic sales planning and field execution Data-driven decision making and forecasting Strong communication and stakeholder management

48 years of experience in FMCG, Beauty, or Personal Care sales.