Area Sales Manager - UP West, UK & Delhi

Purpos Planet; Meerut; Presencial; INR 450.000 - 650.000; Jornada completa

Descripción de la vacante

Purpos Planet is seeking a field-oriented Area Sales Executive to drive primary and secondary sales targets across their territory. You will execute GTM strategies, expand distributor networks, and oversee performance for ASEs, SOs and TSOs.

The role requires strong analytics, planning, and leadership across a fast-moving consumer environment. The ideal candidate will have 5–8 years of sales experience in related sectors, willingness to travel, and a solid track record in distribution and market

Formación

• Graduate in any discipline.
• 5 - 8 years of sales experience, preferably in Perfume, Cosmetics, FMCG, Beauty, or Personal Care in the related market.
• Proven experience in distributor management, general trade, and team handling.
• Strong understanding of primary/secondary sales, distribution expansion and market execution.
• Strong commercial acumen and business understanding.
• Proficiency in data analytics and reporting.
• Comfortable working with online sales tools, CRM/reporting platforms and MS Excel.
• Willingness to travel extensively within the assigned territory.

Responsabilidades

• Set, assign and track Primary & Secondary Sales Targets for the team and review performance periodically.
• Ensure effective beat planning, market coverage and productivity for ASE, SO and TSOs.
• Monitor sales performance on a daily, weekly, monthly, quarterly and annual basis and drive corrective actions.
• Execute the Go-To-Market (GTM) strategy to improve market reach, distribution and outlet productivity.
• Conduct market, category and territory analysis and implement action plans to achieve growth targets.
• Drive numeric distribution, outlet expansion, merchandising, visibility and branding across the territory.
• Manage, coach, train and mentor ASEs, Sales Officers and TSOs to improve individual and team performance.
• Evaluate territory, distributor and key outlet performance and identify opportunities for growth.
• Develop and expand the distributor network and monitor distributor financial health, outstanding and monthly NOC compliance.
• Ensure efficient stock management at distributor points and coordinate with C&FA for stock availability.
• Coordinate and follow up on claim settlements and share periodic sales and performance reports with RSM/ZSM.
• Monitor competitor activities, pricing, schemes and market developments and provide actionable market intelligence to the central team.
• Ensure effective implementation of company policies, sales processes and market discipline across the territory.

Conocimientos

Sales experience

Team leadership

Commercial acumen

Data analytics

Travel readiness

Educación

Bachelor's degree

Herramientas

CRM platforms

MS Excel

Descripción del empleo

Role & responsibilities

• Set, assign and track Primary & Secondary Sales Targets for the team and review performance periodically.
• Ensure effective beat planning, market coverage and productivity Area Sales Executive (ASE), Sales Officers (SO) and TSOs.
• Monitor sales performance on a daily, weekly, monthly, quarterly and annual basis and drive corrective actions.
• Execute the Go-To-Market (GTM) strategy to improve market reach, distribution and outlet productivity.
• Conduct market, category and territory analysis and implement action plans to achieve growth targets.
• Drive numeric distribution, outlet expansion, merchandising, visibility and branding across the territory.
• Manage, coach, train and mentor ASEs, Sales Officers and TSOs to improve individual and team performance.
• Evaluate territory, distributor and key outlet performance and identify opportunities for growth.
• Develop and expand the distributor network and monitor distributor financial health, outstanding and monthly NOC compliance.
• Ensure efficient stock management at distributor points and coordinate with C&FA for stock availability.
• Coordinate and follow up on claim settlements and share periodic sales and performance reports with RSM/ZSM.
• Monitor competitor activities, pricing, schemes and market developments and provide actionable market intelligence to the central team.
• Ensure effective implementation of company policies, sales processes and market discipline across the territory.

Preferred candidate profile

• Graduate in any discipline.
• 5 - 8 years of sales experience, preferably in Perfume, Cosmetics, FMCG, Beauty, or Personal Care in the related market.
• Proven experience in distributor management, general trade, and team handling.
• Strong understanding of primary/secondary sales, distribution expansion and market execution.
• Strong commercial acumen and business understanding.
• Proficiency in data analytics and reporting.
• Comfortable working with online sales tools, CRM/reporting platforms and MS Excel.
• Willingness to travel extensively within the assigned territory.