Senior Business Development Executive

Dabur; Mumbai Suburban, Navi Mumbai, Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Dabur in Mumbai region seeks a Sr. Business Development Executive to drive sales growth, expand market reach, and ensure product availability and visibility across the assigned territory.

You will manage distributors, retailers, and wholesalers, develop new outlets, implement trade promotions, monitor performance, and report market intelligence. The role requires willingness to travel extensively within the territory, and you will coordinate with the Area Sales Manager and internal teams to

Qualifications

• 14 years of experience in FMCG sales, preferably in General Trade (GT).
• Strong understanding of distributor management, retail sales, and market development.
• Excellent communication, negotiation, and relationship management skills.
• Target-oriented with strong analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Manage distributors, retailers, and wholesalers to ensure effective product distribution.
• Develop new outlets and strengthen relationships with existing channel partners.
• Ensure product availability, visibility, merchandising, and execution of promotional activities at retail outlets.
• Conduct regular market visits to monitor sales performance, competitor activities, and market trends.
• Implement company sales strategies, schemes, and trade promotions.
• Monitor secondary sales, stock availability, and distributor performance.
• Ensure timely reporting of sales data, market feedback, and competitor intelligence.
• Coordinate with the Area Sales Manager and other internal teams to achieve business objectives.

Skills

Distributor management

Retail sales

Market development

Communication

Negotiation

Relationship management

Job description

Role- Sr. Business Development Executive

Department: Sales & Distribution
Industry: FMCG
Location: As per business requirement

Job Purpose

To drive sales growth, expand market reach, manage distributor relationships, and ensure product availability and visibility across the assigned territory.

Key Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Manage distributors, retailers, and wholesalers to ensure effective product distribution.
• Develop new outlets and strengthen relationships with existing channel partners.
• Ensure product availability, visibility, merchandising, and execution of promotional activities at retail outlets.
• Conduct regular market visits to monitor sales performance, competitor activities, and market trends.
• Implement company sales strategies, schemes, and trade promotions.
• Monitor secondary sales, stock availability, and distributor performance.
• Ensure timely reporting of sales data, market feedback, and competitor intelligence.
• Coordinate with the Area Sales Manager and other internal teams to achieve business objectives.

Required Qualifications & Skills.

• 14 years of experience in FMCG sales, preferably in General Trade (GT).
• Strong understanding of distributor management, retail sales, and market development.
• Excellent communication, negotiation, and relationship management skills.
• Target-oriented with strong analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs)

• Sales target achievement
• Distribution and outlet coverage
• Secondary sales growth
• New outlet addition
• Product availability and visibility
• Distributor productivity and market execution