Area Sales Manager

PAGE Industries, Inc; Tiruchirappalli; On-site; INR 600,000 - 900,000; Full time

Job summary

PAGE Industries, Inc in Tiruchirappalli is seeking a field sales professional to drive sales and build a robust distributor network. The role focuses on expanding outlet reach, ensuring product availability, and leading field teams to meet growth targets.

You will implement GTM initiatives, monitor market trends, and strengthen relationships with channel partners to accelerate market presence and sales performance.

Qualifications

• Experience in FMCG or related industries with exposure to distribution networks.
• Proven track record in distributor management and market development.
• Experience leading field sales teams and frontline sales execution.
• Solid understanding of general trade operations and retail coverage.

Responsibilities

• Drive primary and secondary sales for the assigned territory to meet business targets.
• Develop and manage a network of distributors for profitable growth.
• Ensure distribution expansion, outlet coverage, and product availability.
• Lead and coach Sales Officers and field teams to improve productivity.
• Implement GTM initiatives, trade schemes, and merchandising standards.
• Monitor market trends, pricing, and channel developments; propose actions.
• Ensure beat plans and retail coverage standards are executed effectively.
• Drive new outlet addition and category growth across markets.
• Review performance and take corrective actions to achieve sales, collection, and distribution objectives.
• Build strong relationships with distributors, retailers, and key channel partners.

Skills

FMCG exposure

Distributor management

Sales planning

Market development

Field sales leadership

Retail execution

Data-based decision making

Strong communication

Job description

Role & responsibilities

• Drive primary and secondary sales achievement for the assigned territory in line with business targets.
• Manage and develop a network of distributors to ensure profitable and sustainable business growth.
• Ensure distribution expansion, outlet coverage, and product availability across the territory.
• Lead, coach, and monitor Sales Officers and field teams to improve productivity and execution.
• Execute company GTM initiatives, trade schemes, merchandising standards, and promotional activities.
• Monitor market trends, competitor activities, pricing, and channel developments and recommend action plans.
• Ensure effective implementation of beat plans, market working norms, and retail coverage standards.
• Drive new outlet addition, category growth, and penetration across existing and emerging markets.
• Review business performance regularly and take corrective actions to achieve sales, collection, and distribution objectives.
• Build strong relationships with distributors, retailers, and key channel partners to strengthen market presence and customer satisfaction.

Preferred candidate profile

• Strong exposure to FMCG, Innerwear, Apparel, Consumer Durables, or related industries.
• Proven experience in distributor management, sales planning, and market development.
• Experience in handling field sales teams and driving business through front-line sales executives.
• Strong understanding of General Trade operations, distribution management, and retail execution.
• Ability to analyse business performance and drive data-based decision-making.
• Excellent communication, negotiation, and stakeholder management skills.
• Demonstrated track record of achieving sales and distribution targets.
• Willingness to travel extensively within the assigned geography.
• Strong leadership, ownership mindset, and ability to work in a fast-paced business environment.