Area Sales Manager

DHARAMPAL PREMCHAND (BABA); Cachar; On-site; INR 900,000 - 1,500,000; Full time

Job summary

DHARAMPAL PREMCHAND (BABA) in India seeks a dynamic sales professional to drive primary and secondary General Trade sales, manage distributors, and lead a field team across the Mumbai territory.

The role emphasizes expanding distribution width and depth, ensuring POS visibility, and using data to guide decisions. Candidates with distributor handling and team leadership experience are preferred.

Qualifications

• Distributor handling experience.
• Experience in leading a sales team.

Responsibilities

• Sales Target Achievement: Drive primary and secondary sales in General Trade for the assigned territory and ensure target achievement through planning and execution.
• Distributor & Channel Management: Appoint, manage, and review distributors; ensure ROI and hygiene; manage relationships with key channel partners and wholesalers.
• Team Management: Lead and guide a team of Territory Sales Officers/Executives; conduct regular team reviews, trainings, and field accompaniments.
• Market Development: Identify and develop new markets within Mumbai; expand width and depth of distribution; ensure numeric and weighted distribution growth.
• Retail Execution & Visibility: Drive POS execution through planogram adherence, POS material deployment, and effective merchandising.
• Data & MIS Reporting: Monitor sales performance through regular reporting and use data to improve outcomes.
• Competition Tracking: Track competitor activities in the market, share insights, and develop counter strategies.

Skills

Distributor management

Team leadership

Sales in General Trade

Market development

Job description

Key Responsibilities:

• Sales Target Achievement: Drive primary and secondary sales in the General Trade channel for the assigned territory. Ensure target achievement through effective planning and execution.
• Distributor & Channel Management: Appoint, manage, and review distributors. Ensure distributor ROI and hygiene. Manage relationships with key channel partners and wholesalers.
• Team Management: Lead and guide a team of Territory Sales Officers/Executives. Conduct regular team reviews, trainings, and field accompaniments.
• Market Development: Identify and develop new markets within Mumbai. Expand width and depth of distribution. Ensure numeric and weighted distribution growth.
• Retail Execution & Visibility: Drive execution at the point of sale through planogram adherence, POS material deployment, and effective merchandising.
• Data & MIS Reporting: Monitor sales performance through regular reporting. Use data to make informed decisions and improve outcomes.
• Competition Tracking: Track competitor activities in the market, share insights, and develop counter strategies.

Preferred candidate profile

• Distributor handling experience
• Team handling experience