Assistant Manager - Performance Marketing

Beco; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Beco in Mumbai is seeking a Performance Marketing expert to scale our D2C brand with high-ROI campaigns across Meta, Google, and other channels. You’ll own planning, execution, and optimization of paid campaigns to improve ROAS and CAC.

Collaborate with creative, content, and product teams; conduct A/B tests, analyze data with GA4 and Mixpanel, and explore new channels to drive acquisition and retention for our fast-growing brand.

Qualifications

• 3–7 years of hands-on performance marketing experience for D2C or e-commerce brands.
• Strong knowledge of Meta Ads and Google Ads.
• Data-first mindset with optimization and experimentation.
• Experience with email/SMS/WhatsApp marketing.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels
• Track and improve ROAS, CTR, CPA, CAC, and conversion rate
• Run A/B tests on creatives, copy, and targeting to continuously improve performance
• Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals
• Analyze campaign performance and turn data into clear, actionable insights
• Identify and test new channels or formats to scale D2C acquisition and retention

Skills

Performance marketing

Meta Ads

Google Ads

GA4

Mixpanel

Shopify

A/B testing

Data-driven

Email/SMS/WhatsApp marketing

Tools

GA4

Mixpanel

Shopify

Job description

Job Description:

Location: Mumbai

Job Type: Full-time, Onsite

Who We Are

At Beco, we’re building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we’re looking for a Performance Marketing expert to help us scale through smart, high-ROI campaigns. If you’re someone who’s excited by ROAS, funnels, and data-backed experimentation—this is for you.

What You’ll Do

• Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels


• Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate


• Run A/B tests on creatives, copy, and targeting to continuously improve performance


• Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals


• Analyze campaign performance and turn data into clear, actionable insights


• Identify and test new channels or formats to scale D2C acquisition and retention

What We’re Looking For

• 3-7 years of hands‑on experience in performance marketing, preferably for D2C or e-commerce brands


• Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics


• Data-first mindset with a knack for optimization and experimentation


• Comfortable working in a fast-paced, results-driven environment


• Experience with email/SMS/WhatsApp marketing


• Working knowledge of GA4, Mixpanel, or similar tools


• Familiarity with Shopify and conversion funnel strategies

Behavioral Traits that Matter

• You’re curious and self-driven – always testing, learning, and tweaking


• You have a strong bias for action – you don’t wait to be told, you try and test


• You enjoy solving problems and are analytical by instinct


• You’re collaborative and enjoy working with creative and product teams


• You take ownership and accountability for outcomes—not just tasks