Performance Marketing Lead - Mumbai

Remotestar; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Remotestar in Mumbai is seeking a Performance Marketing Lead to plan, launch, and optimize paid campaigns across Meta, Google, Bing, and more. You will collaborate with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth.

The role emphasizes experimentation, data-driven optimization, and scaling high-performing campaigns, with opportunities to influence ROI while contributing to our AI-forward growth journey.

Qualifications

• 2–4 years of hands-on paid digital marketing experience managing large monthly spends.
• Strong proficiency in Meta Ads Manager and Google Ads.
• Experience with GA4, GTM, and tracking pixels.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads, Microsoft Bing Ads and more.
• Build campaign structures, audiences, creatives, and bidding strategies.
• Run A/B tests on creatives, landing pages, and audience segments.
• Collaborate with design/creative, analytics, product, and CRM teams to drive acquisition and revenue growth.

Skills

Meta Ads Manager

Google Ads

Bing Ads

GA4/GTM

Data Analytics

A/B Testing

Excel/Sheets

Campaign Optimization

Budget Management

Cross-functional Collaboration

Education

B.Tech/B.E. (Tier 1 institute)

Tools

Google Tag Manager

Google Analytics 4

Meta Pixel

Bing UET

Job description

Job Title:Performance Marketing Lead

Relevant Experience required:2-4 Years

About client:

Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want.

To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started.

We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of a cutting-edge AI lab.

About Role:

We’re looking for a data-obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns.

In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth.

You’ll play a key role in turning marketing spend into measurable business outcomes.

Key Responsibilities:

1. Campaign Strategy & Execution

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
• Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
• Design and run A/B tests on creatives, messaging, landing pages, and audience segments
• Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns

2. Performance Optimization

• Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
• Identify high-performing audience segments and scale winning campaigns
• Conduct keyword research, audience segmentation, and competitor benchmarking
• Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments

3. Analytics & Tracking

• Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
• Monitor funnel performance and attribution models across channels
• Prepare weekly and monthly performance reports with actionable insights
• Identify opportunities to improve conversion funnels and campaign efficiency

4. Creative & Cross-Functional Collaboration

• Collaborate with design and content teams to develop high-performing ad creatives
• Provide data-driven creative briefs based on campaign insights
• Work with product and CRO teams to optimize landing pages and improve conversion rates

Who You Are:

• 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.
• B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).
• Strong expertise in Meta Ads Manager (Facebook & Instagram)
• Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)
• Experience managing campaigns on Microsoft Advertising (Bing Ads)
• Strong understanding of campaign objectives, bidding strategies, and audience targeting
• Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
• Strong analytical skills with proficiency in Excel / Google Sheets
• Experience running A/B tests and interpreting campaign performance data

The "Edge":

• Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs
• Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments
• Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms
• Basic knowledge of SQL or Python for marketing data analysis