Performance Marketing Manager

Job express; Delhi; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

A leading consumer brand company in Delhi is seeking a Performance Marketing Manager to lead digital growth and revenue on their D2C website. The role involves managing over 1 Cr monthly ad budgets, optimizing acquisition funnels, and improving ROI through Meta and Google campaigns. Ideal candidates should have 4-6 years of experience in D2C performance marketing, with a focus on scalability and analytics.

Qualifications

• 4-6 years of D2C/e-commerce performance marketing experience (FMCG/consumer Brands Preferred).
• Proven track record of handling large-scale Meta + Google Ads budgets.
• Strong ability to improve CAC, ROAS, and conversion rates at scale.
• Proficiency in analytics & CRO tools (GA4, Hotjar, etc.).

Responsibilities

• Own and drive D2C website revenue growth, acquisition, and conversion.
• Plan, execute, and optimize Meta Ads and Google Ads campaigns.
• Analyze user behavior and funnel drop-offs using analytics tools.
• Run structured A/B experiments to reduce CAC and increase ROAS.
• Oversee website merchandising, banners, offers, and product positioning.
• Analyze user behavior and funnel drop-offs using GA4, Hotjar, and CRO tools.

Skills

D2C/FMCG performance marketing

Meta Ads (Facebook/Instagram)

Google Ads

Analytics & CRO tools (GA4, Hotjar)

Analytical and problem-solving skills

Hotjar

CRO tools

Tools

Google Analytics 4

Hotjar

CRO tools

Meta Ads platform

Google Ads platform

Job description

This range is provided by Job express. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Job Description Performance Marketing Manager

Position: Performance Marketing Manager

Location: Pitampura, Delhi

Industry: D2C / FMCG / Consumer Brands

Role Overview

We are seeking a Performance Marketing Manager to lead digital growth and drive revenue on our D2C website. This role involves managing 1 Cr+ monthly ad budgets, optimizing acquisition funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate has hands-on experience in D2C/FMCG performance marketing with a proven record of scaling paid media, reducing CAC, and improving ROAS.

Key Responsibilities

• Own and drive D2C website revenue growth, acquisition, and conversion.
• Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns with 1 Cr+ monthly budget ownership.
• Improve website funnel performance CTR, CVR, bounce rate, time on site.
• Run structured A/B experiments to reduce CAC and increase ROAS.
• Oversee website merchandising, banners, offers, and product positioning.
• Analyze user behavior and funnel drop-offs using GA4, Hotjar, and CRO tools.

Requirements

• 4-6 years of D2C/e-commerce performance marketing experience (FMCG/consumer Brands Preferred).
• Proven track record of handling large-scale Meta + Google Ads budgets.
• Strong ability to improve CAC, ROAS, and conversion rates at scale.
• Proficiency in analytics & CRO tools (GA4, Hotjar, etc.).
• Excellent analytical and problem-solving skills; thrives in a growth-driven environment.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Sales