Manager - Performance Marketing

boAt Lifestyle; Gurugram District; On-site; INR 8,000,000 - 12,000,000; Full time

Job summary

boAt Lifestyle is seeking an ecommerce growth leader to drive performance marketing, retention, and website CRO from Gurugram. You will manage paid campaigns across Google Ads and Meta Ads, optimize budgets to achieve CAC/ROAS targets, and collaborate with creative and product teams to improve conversion and lifecycle engagement.

The role requires hands-on experience with D2C channels, Shopify, and CRM tools, plus a data-driven mindset to optimize funnel metrics and drive incremental revenue

Qualifications

• 4-7 years of performance marketing experience for a D2C/e-commerce brand (Shopify experience preferred).
• Hands-on experience running Google Ads and Meta Ads with meaningful budgets.
• Experience with retention/CRM tools (Klaviyo, WebEngage, MoEngage, Clevertap).
• Strong understanding of e-commerce funnel metrics and CRO fundamentals.
• Familiarity with GA4, Shopify Analytics, and attribution/MMM tools.

Responsibilities

• Plan, execute, and scale paid campaigns across Google Ads and Meta Ads.
• Own media budgets and optimize spend to hit CAC and ROAS targets.
• Lead retention campaigns via email/SMS/WhatsApp and lifecycle marketing.
• Drive CRO across website funnels and run structured A/B tests.

Skills

Performance Marketing

Analytical mindset

Cross-functional collaboration

Excel/Sheets

SQL

Tools

Google Ads

Meta Ads

Klaviyo

WebEngage

MoEngage

CleverTap

GA4

Shopify Analytics

MMM Tool

Job description

boAt is one of India’s fastest-growing consumer electronics brands, redefining audio and

wearable experiences for millions of users. Within a short span, we have become the No.1

brand in India in our category and among the top global players in wearables.

We are building a future-ready, digital-first organization and are looking for a visionary

ecommerce leader to drive the next phase of growth across marketplaces.

Location: Gurugram ( On-Site)

About the Role

Key Responsibilities

1. Performance Marketing (Google & Meta)

• Plan, execute, and scale paid campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta (Facebook/Instagram - Advantage+, Prospecting, Retargeting).
• Own monthly/quarterly media budgets; manage spend allocation across channels to hit blended CAC and ROAS targets.
• Build and maintain campaign structures, audience/creative testing frameworks, and bid strategies.
• Partner with creative/content teams to brief and iterate on ad creatives, copy, and landing pages based on performance data.
• Monitor and report on key metrics (CAC, ROAS, CTR, CVR, AOV) daily/weekly; flag anomalies and course-correct quickly.
• Stay ahead of platform updates (iOS tracking changes, Google's automation shifts, Meta's Advantage+ suite) and adapt strategy accordingly.
• Manage relationships with agency partners/freelancers, if applicable, and hold them accountable to performance benchmarks.

2. Retention Marketing

• Own retention channels - email, SMS, WhatsApp, RCS, push notifications - and lifecycle marketing calendars (welcome series, abandoned cart, win-back, post-purchase, loyalty).
• Build segmentation and automation flows using tools like Klaviyo, WebEngage, MoEngage, or similar.
• Track and improve repeat purchase rate, customer LTV, and retention-driven revenue as a % of total D2C revenue.
• Collaborate with the brand/CRM team on personalization strategies (offers, content, timing) by customer cohort.
• Support strategic business initiatives from a legal and commercial perspective.

3. Website Funnel (End-to-End)

• Identify drop‑off points and drive CRO initiatives (landing page tests, checkout optimization, page speed, UX fixes) in collaboration with the website/product team.
• Set up and maintain funnel tracking, attribution, and dashboards (GA4, Shopify Analytics, Triple Whale/Northbeam or similar MMM/attribution tools).
• Run structured A/B tests on landing pages, PDPs, and checkout flow to improve conversion rate.
• Work closely with web dev/product teams to prioritize and ship CRO fixes.

4. Cross-Functional & Reporting

• Deliver weekly/monthly performance reports with actionable insights to leadership - covering acquisition, retention, and funnel health together, not in isolation.
• Coordinate with inventory/ops teams to align campaign pushes with stock availability, especially around sale events and new launches.
• Manage marketing budget planning and forecasting inputs for the D2C channel.

Requirements

• 4-7 years of experience in performance marketing for a D2C/e-commerce brand (Shopify experience strongly preferred).
• Hands‑on expertise running Google Ads and Meta Ads at meaningful monthly budgets (₹25L+/month preferred).
• Proven experience with retention/CRM tools (Klaviyo, WebEngage, MoEngage, Clevertap, or similar).
• Strong grasp of e‑commerce funnel metrics and CRO fundamentals.
• Comfortable with GA4, Shopify Analytics, and at least one attribution/MMM tool.
• Analytical mindset: proficient in Excel/Sheets; SQL or basic data querying is a plus.
• Ability to work cross‑functionally with creative, tech/web, and ops teams in a fast‑paced environment.