Performance Marketing Manager

Humancapital; Mumbai; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Humancapital is seeking a results-driven Performance Marketing Manager to lead customer acquisition and revenue growth across digital channels for a D2C brand.

You will own paid media, data analytics, growth strategy and affiliate performance, collaborating with product, brand and retention teams to drive ROAS and scalable acquisition.

Qualifications

• 3–8 years of hands-on experience in performance marketing for D2C or e-commerce brands.
• Strong command of Meta Ads Manager, Google Ads, Analytics, Tag Manager and attribution tools.
• Deep understanding of CAC, ROAS, funnel optimisation, remarketing and retention loops.
• Ability to translate data into actionable growth decisions.
• Strong communication and execution-oriented approach.

Responsibilities

• Plan, execute and optimise campaigns across Meta, Google, YouTube, Affiliates and Marketplaces.
• Lead analytics and dashboards to guide budget allocation and performance.
• Own end-to-end campaign planning aligned to revenue and acquisition goals.
• Drive performance on Amazon Ads, Flipkart Ads and other D2C affiliates.
• Present performance insights and collaborate with product, brand and retention teams.

Skills

Performance marketing

D2C / e-commerce

Meta Ads Manager

Google Ads

Analytics

Attribution tools

Tools

Meta Ads Manager

Google Ads

Analytics

Tag Manager

Attribution tools

Job description

We are seeking a results-driven Performance Marketing Manager to lead customer acquisition and revenue growth across all digital channels. The ideal candidate has strong analytical depth, hands-on execution ability, and a proven track record of scaling performance campaigns in a D2C environment.

Key Responsibilities

Paid Media Management

• Plan, execute and optimise campaigns across Meta, Google, YouTube, Affiliates and Marketplaces.
• Drive measurable outcomes across CAC, ROAS, LTV and conversion funnel metrics.
• Lead A/B tests for creatives, audiences and landing pages to improve performance.

Data & Analytics

• Build and monitor daily, weekly and monthly performance dashboards.
• Analyse channel performance, cohort behaviour and attribution insights to guide budget allocation.
• Identify growth patterns and optimise customer journeys across digital touchpoints.

Growth Strategy & Execution

• Own end-to-end campaign planning aligned to revenue and acquisition goals.
• Coordinate with creative, content and tech teams for high-impact assets and landing pages.
• Manage performance budgets with precision, ensuring efficient scale without compromising ROAS.

Marketplace & Affiliate Performance

• Drive performance on Amazon Ads, Flipkart Ads and other D2C affiliate networks.
• Track platform-level conversions, keywords and audience segments for efficiency.

Stakeholder & Cross-functional Communication

• Present performance insights and recommendations to leadership.
• Collaborate closely with product, brand and retention teams to build cohesive growth plans.

Required Skills & Experience

• 3–8 years of hands-on experience in performance marketing, ideally within a D2C or e-commerce brand.
• Strong command over Meta Ads Manager, Google Ads, Analytics, Tag Manager and attribution tools.
• Deep understanding of CAC, ROAS, funnel optimisation, remarketing and retention loops.
• Ability to translate data into actionable growth decisions.
• Strong communication skills and a structured, execution-oriented approach.

What Success Looks Like

• Consistently improving ROAS month on month.
• Strong control over CAC and scalable acquisition funnels.
• Data-backed decision-making and transparent reporting.
• High ownership, speed and ability to drive performance independently.

Required Skills

google ads meta ads performance marketing funnel management