Performance Marketing Lead

Lal Sweets; Bengaluru; On-site; INR 2,800,000 - 3,800,000; Full time

Job summary

Lal Sweets in Bengaluru is seeking a Lead – Performance Marketing to own end-to-end paid media across Google, Meta, and ecommerce/quick commerce platforms. You will drive customer acquisition, revenue, and ROAS through data-driven campaigns and continuous optimization.

The ideal candidate has 5–8 years’ hands-on experience in Performance Marketing, with strong Google Ads and Meta Ads expertise and a background in ecommerce or consumer brands.

Qualifications

• 5–8 years of hands-on Performance/Digital Marketing experience.
• Strong ownership of Google Ads and Meta Ads with budget accountability.
• Experience in E-commerce, D2C, FMCG or consumer-facing businesses preferred.
• Experience with marketplace/Quick Commerce ads is a plus.
• Excellent analytical skills with proficiency in Excel/Sheets.

Responsibilities

• Lead end-to-end paid media across Google Ads, YouTube and Meta platforms.
• Plan, execute, monitor, and optimize campaigns across the full funnel.
• Drive CAC, ROAS, CVR, LTV and revenue growth through data-driven strategies.
• Develop and optimize audience acquisition, retargeting, and remarketing.
• Manage marketing budgets to maximize ROI and profitability.
• Conduct regular A/B testing on creatives, audiences, landing pages and bids.
• Analyze data to identify growth opportunities and take corrective actions.
• Drive CRO initiatives across the website and customer journey.
• Collaborate with Creative, Product, Tech, CRM, and E-commerce teams.

Skills

Performance Marketing

Google Ads

Meta Ads

E-commerce / D2C

ROAS optimization

A/B testing

Funnel optimization

Excel/Google Sheets

Stakeholder management

Tools

Google Ads

Facebook Ads Manager

Excel/Google Sheets

Job description

Lead Performance Marketing

Location: Bangalore
Experience: 58 Years
Function: Performance Marketing
Industry: E-commerce / D2C / FMCG

Role Overview

We are looking for an experienced and highly driven Lead – Performance Marketing to own end-to-end paid media and performance marketing initiatives across Google, Meta, E-commerce and Quick Commerce platforms. The ideal candidate will be responsible for driving customer acquisition, revenue, profitability, and ROAS through data-driven campaign strategies and continuous optimization.

Key Responsibilities

• Lead end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
• Plan, execute, monitor, and optimize campaigns across the full customer funnel—acquisition, conversion, retargeting, and remarketing.
• Drive key business metrics including CAC, ROAS, CVR, LTV, RTO, prepaid conversion, and revenue growth.
• Develop audience acquisition, retargeting, and remarketing strategies to improve customer quality and retention.
• Manage and optimize marketing budgets to maximize ROI and business profitability.
• Conduct continuous A/B testing across creatives, audiences, landing pages, offers, and bidding strategies.
• Analyze campaign and customer data to identify growth opportunities and take corrective actions.
• Drive CRO initiatives and recommend improvements across the website/customer journey to improve conversion.
• Work closely with Creative, Product, Technology, CRM, Category, and E-commerce teams for seamless campaign execution.
• Use attribution and analytics platforms to generate actionable insights and improve marketing efficiency.
• Track marketplace performance and support paid visibility/search initiatives across platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and BigBasket.
• Prepare regular performance reports and present key insights, opportunities, and recommendations to stakeholders.
• Stay updated on advertising platforms, algorithms, industry trends, and emerging performance marketing best practices.

Desired Qualifications & Experience

• 5–8 years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong experience managing Google Ads and Meta Ads with proven ownership of budgets and business outcomes.
• Experience in E-commerce, D2C, FMCG, or consumer-facing businesses preferred.
• Experience with marketplace and/or Quick Commerce advertising will be an added advantage.
• Strong understanding of ROAS, CAC, CVR, LTV, attribution, funnel optimization, and customer acquisition.
• Excellent analytical and problem-solving skills with strong proficiency in Excel/Google Sheets.
• Strong stakeholder management, communication, and execution skills.

Key Competencies

• Strong ownership and growth mindset
• Data-driven and highly analytical
• Execution-focused with a bias for action
• Strong commercial and business acumen
• Ability to manage multiple campaigns and priorities
• Excellent coordination and stakeholder management
• Proactive, detail-oriented, and comfortable working in a fast-paced environment
• Ability to make quick, data-backed decisions and drive measurable business results