Digital Marketing Executive-Mumbai, Chandivali

Neuraleap Group; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Neuraleap Group is seeking a results-driven Digital Marketing Executive to optimize the full digital funnel from awareness to conversion. You will lead performance marketing efforts across Google and Meta Ads, focusing on customer acquisition and retention strategies.

The ideal candidate has 3–5 years of experience in digital marketing, with strong expertise in Google Ads and Meta Ads, and possesses a deep understanding of metrics such as ROAS and CAC. The role involves continuous testing, SEO implementation, and analytics reporting.

Qualifications

• 3–5 years of hands-on digital/performance marketing experience.
• Strong expertise in Google Ads and Meta Ads is non-negotiable.
• Experience with e-commerce or D2C brands preferred.
• Analytical mindset with excellent communication skills.

Responsibilities

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads.
• Build awareness, engagement, retargeting, and conversion campaigns.
• Monitor traffic and conversion metrics; run A/B tests.
• Conduct keyword research and implement SEO strategies.
• Execute email and WhatsApp marketing campaigns.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

SEO

Email marketing

E-commerce

A/B testing

Tools

Google Analytics (GA4)

Google Tag Manager

Ahrefs

SEMrush

Shopify

WooCommerce

Klaviyo

HubSpot

Job description

About The Role

We're looking for a results-driven Digital Marketing Executive who owns the full digital funnel from awareness to conversion. If you live and breathe ROAS, love running paid campaigns, and know how to turn data into growth, this role is for you. You will lead performance marketing across paid and organic channels, drive customer acquisition, and build retention strategies that scale revenue, all backed by data.

What You'll Do

Performance Marketing

• Plan, execute, and optimize campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Manage budgets and optimize for ROAS, CAC, CTR, and conversions
• Continuously test creatives, audiences, and landing pages

Full‑Funnel Strategy (TOFU → MOFU → BOFU)

• Build awareness, engagement, retargeting, and conversion campaigns across the entire customer journey
• Optimize touchpoints to improve conversion rates at every stage

Website & Conversion Optimization

• Monitor traffic, bounce rates, and conversion metrics
• Run A/B tests on landing pages, CTAs, and creatives
• Collaborate with design and development teams to enhance UX and landing page performance

SEO & Organic Growth

• Conduct keyword research and implement on‑page and technical SEO
• Track rankings and traffic using Google Search Console, Ahrefs, and SEMrush

CRM & Retention

• Execute email and WhatsApp marketing campaigns
• Build automated customer journeys to improve LTV and repeat purchase rates

Analytics & Reporting

• Report weekly and monthly using Google Analytics (GA4) and ad platforms
• Translate data into actionable insights that drive growth decisions

What We’re Looking For

• 3–5 years of hands‑on digital/performance marketing experience
• Strong expertise in Google Ads and Meta Ads (non‑negotiable)
• Experience with e‑commerce or D2C brands preferred
• Proficiency in GA4, Google Tag Manager, Ahrefs, and SEMrush
• Deep understanding of ROAS, CAC, LTV, funnel metrics, and attribution
• Experience with Shopify or WooCommerce platforms
• Analytical mindset with excellent communication skills

Bonus Points

• Certifications in Google Ads, Meta Blueprint, Google Analytics, or HubSpot
• Experience with marketing automation tools such as Klaviyo, HubSpot, or WebEngage
• Understanding of creative strategy, ad copywriting, and CRO principles

How We Measure Success

• Hitting target ROAS across Google and Meta
• Reducing CAC month‑over‑month
• Growing organic traffic and keyword rankings
• Improving website conversion rate
• Scaling LTV and repeat purchase rates

The Ideal Candidate Is

A data‑driven performance marketer with proven experience scaling campaigns in a fast‑paced e‑commerce/D2C environment — someone who is equally comfortable in ad platforms, spreadsheets, and strategy decks.