Performance Marketing Executive

Ras Beauty; Mumbai; On-site; INR 500,000 - 700,000; Full time

Job summary

Ras Beauty in Mumbai is seeking a Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across Meta, Google, and other performance channels. You will be data-driven, collaborate with senior marketing and creative teams, and help drive customer acquisition and revenue growth.

The ideal candidate has 2–4 years of hands-on experience in performance marketing for consumer brands, a Bachelor's degree in Marketing or related field, and proficiency with Meta Ads, Google

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–3 years in performance marketing for consumer brands.
• Experience with Meta Ads and Google Ads.
• Strong data interpretation and optimization ability.
• Proficient with Excel/Sheets and analytics tools.

Responsibilities

• Execute and optimize paid campaigns across Meta, Google, and other platforms.
• Monitor performance daily and optimize ROAS, CPA, CTR, and conversions.
• Coordinate with creative teams to align ads with brand guidelines.
• Assist in planning, targeting, A/B testing, and budget allocation.
• Prepare performance reports and share insights with stakeholders.
• Track marketing metrics using analytics platforms.
• Stay updated with platform changes and best practices.
• Manage campaign budgets for efficient spend and performance.

Skills

Analytical skills

Communication skills

Campaign optimization

Education

Bachelor's degree in Marketing/Business/Digital Media

Tools

Meta Ads

Google Ads

GA4 / Google Analytics

Google Tag Manager

Excel / Sheets

Job description

Performance Marketing Executive

Location: Lower Parel, Mumbai, India
Experience: 2–4 Years in Performance Marketing (Consumer/D2C/Product Brands Preferred)
Reporting To: Performance Marketing Manager / Co-Founder & Chief Marketing Officer

Position Summary

We are looking for a Performance Marketing Executive to support the planning, execution, and optimization of paid digital campaigns across Meta, Google, and other performance marketing channels. The ideal candidate is data-driven, eager to learn, and has hands–on experience managing campaigns for consumer-focused brands. You will work closely with senior marketing and creative teams to drive customer acquisition and revenue growth.

Key Responsibilities

• Execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms.
• Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CTR, and conversions.
• Coordinate with creative and content teams to ensure ad creatives align with campaign objectives and brand guidelines.
• Assist in campaign planning, audience targeting, A/B testing, and budget allocation.
• Prepare regular performance reports and share actionable insights with stakeholders.
• Track key marketing metrics using analytics and advertising platforms.
• Stay updated with platform changes, industry trends, and best practices in performance marketing.
• Support the management of campaign budgets while ensuring efficient spend and performance.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• 1–3 years of hands–on experience in performance marketing for consumer, retail, or product-based brands.
• Experience managing campaigns on Meta Ads and Google Ads.
• Understanding of audience targeting, bidding strategies, conversion tracking, and campaign optimization.
• Strong analytical skills with the ability to interpret campaign data and recommend improvements.
• Good communication and coordination skills to work with internal teams.
• Proficient in Microsoft Excel/Google Sheets and marketing analytics tools.

Preferred Qualifications

• Experience working with D2C, e-commerce, beauty, fashion, lifestyle, FMCG, or other consumer brands.
• Familiarity with Google Analytics (GA4), Meta Events Manager, Google Tag Manager, or similar tools.
• Experience with monthly ad budgets of ₹10–30 lakhs is an advantage.
• Candidates from app marketing, app downloads, or EdTech-focused performance marketing backgrounds will not be considered.