Assistant Manager

Cadila Pharmaceuticals Limited; Gandhinagar; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a marketing professional to support development and execution of strategies for pharmaceutical brands. The role involves driving brand growth, coordinating with sales teams, and ensuring effective product promotion and market penetration.

Responsibilities include planning campaigns, developing materials, conducting market research, and working with regulatory and design teams to ensure compliant promotions and successful product launches.

Qualifications

• Strong product and therapeutic knowledge.
• Strategic brand planning and execution.
• Market research and competitor analysis.

Responsibilities

• Assist in developing and implementing marketing strategies for brands.
• Plan and execute promotional campaigns and product launches.
• Coordinate with design, regulatory, and sales teams for campaigns.

Skills

Brand management

Strategic brand planning

Market research

Data-driven decision-making

Cross-functional coordination

Pharma compliance

Communication skills

Education

MBA in Marketing

B.Pharm

Job description

Role Objective

To support the development and execution of marketing strategies for pharmaceutical products, drive brand growth, and coordinate with sales teams to ensure effective product promotion and market penetration.

Principal Tasks & Responsibilities

Key Responsibilities

Brand Management

Assist in developing and implementing marketing strategies for assigned brands/products.

Monitor product performance and recommend strategies to improve market share.

Ensure consistent brand positioning across all promotional activities.

Marketing Campaigns

Plan and execute promotional campaigns, product launches, and marketing initiatives.

Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content.

Coordinate with design and regulatory teams for approval of marketing materials.

Market Research & Analysis

Conduct market research to understand competitor activities, market trends, and customer needs.

Analyze sales data and market insights to support marketing decisions.

Prepare product performance and market analysis reports.

Sales Team Support

Work closely with the sales and field force teams to provide marketing inputs and training.

Assist in preparing product training materials and presentations.

Address queries related to product positioning and promotional strategy.

Product Launch & Lifecycle Management

Support planning and execution of new product launches.

Track product lifecycle and identify opportunities for growth or repositioning.

Stakeholder Coordination

Coordinate with internal departments such as sales, regulatory, medical, supply chain, and finance.

Work with external agencies for promotional campaigns and marketing activities.

Budget & Reporting

Assist in managing marketing budgets and promotional expenses.

Prepare periodic reports on campaign effectiveness and brand performance.

Key Skills & Competencies

• Strong product and therapeutic knowledge
• Strategic brand planning and execution
• Market research and competitor analysis
• Data-driven decision-making and reporting
• Cross-functional coordination and stakeholder management
• Knowledge of pharma compliance and ethical marketing guidelines
• Excellent communication and presentation skills