Product Manager | CNS

Solvate Laboratories; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Solvate Laboratories invites an experienced Brand Manager to lead brand strategy, market research, and product launches in the pharmaceutical sector. You will analyze sales data, coordinate cross-functionally, and mentor field teams to achieve growth targets.

The role encompasses managing campaigns, promotional content, and vendor coordination while ensuring regulatory compliance and lifecycle optimization. MBA in Marketing or Pharma mgmt considered a plus.

Qualifications

• B.Pharm, M.Pharm, B.Sc. Life Sciences or equivalent; MBA in Marketing/Pharma Mgmt is a plus.
• 7–12 years of experience in pharma Product Management/Marketing.
• Strong brand management, market research, and promotional campaign execution.
• Experience in HQ-wise and product-wise sales analysis and targets monitoring.
• Field force coaching, product and sales training, and field visits.

Responsibilities

• Develop brand plans, product positioning strategies and marketing initiatives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Analyse territory-wise and product-wise sales data; monitor performance against targets.
• Coordinate with sales teams to improve business performance.
• Conduct field visits, assess promotion skills, provide on-field training, and onboard new members.
• Plan and execute product launches, campaigns, samples and marketing activities.
• Prepare promotional materials and training manuals for the sales force.
• Coordinate with internal departments and external vendors on marketing activities and payments.
• Engage with KOLs and healthcare professionals to gather insights for brand development.
• Conduct product training sessions covering knowledge, benefits, positioning, and safety.
• Support demand forecasting and monitor marketing budgets and expenditure.
• Ensure promotional activities comply with pharma regulations and policies.

Skills

Brand management

Market research

Sales analysis

Field training

KOL engagement

Campaign execution

Cross-functional coordination

MS Excel

PowerPoint

Education

B.Pharm

M.Pharm

B.Sc. Life Sciences

MBA in Marketing/Pharma Mgmt

Tools

MS Excel

PowerPoint

Job description

Role & responsibilities

• Brand Strategy & Market Research: Develop brand plans, product positioning strategies, and marketing initiatives. Conduct market research and competitor analysis to identify growth opportunities.
• Sales Analysis & Performance Tracking: Analyse territory-wise (HQ-wise) and product-wise sales data, monitor performance against targets, identify gaps, and coordinate with sales teams to improve business performance.
• Field Training & Mentoring: Conduct joint field visits, assess medical representatives communication and promotional skills, provide on-field training, and support the onboarding of new team members.
• Product Launch & Campaign Management: Plan and execute product launches, promotional campaigns, sample distribution, and marketing activities. Monitor campaign effectiveness and ensure timely execution.
• Promotional Content Development: Prepare and update product presentations, visual aids, training manuals, and promotional materials for the sales force.
• Cross-Functional & Vendor Coordination: Coordinate with internal departments and external vendors on marketing activities, purchase orders, documentation, and payment follow-ups.
• Medical & KOL Engagement: Build professional relationships with Key Opinion Leaders (KOLs) and healthcare professionals to gather market insights and support brand development.
• Sales Force Training: Conduct product training sessions on product knowledge, clinical benefits, competitive positioning, and safety information.
• Budget & Forecast Management: Support demand forecasting, manage marketing budgets, and monitor expenditure to ensure efficient resource utilization.
• Regulatory Compliance & Lifecycle Management: Ensure promotional activities comply with applicable pharmaceutical regulations and company policies. Identify opportunities for portfolio growth and product lifecycle optimization.

Preferred candidate profile

• Educational Qualification: B.Pharm, M.Pharm, B.Sc. (Life Sciences), or an equivalent qualification. MBA in Marketing or Pharmaceutical Management will be an added advantage.
• Experience: 712 years of experience in the pharmaceutical industry, preferably in Product Management, Pharmaceutical Marketing, or Sales and Marketing.
• Marketing Expertise: Strong understanding of brand management, product positioning, market research, competitor analysis, and promotional campaign execution.
• Sales & Analytical Skills: Experience in analyzing HQ-wise and product-wise sales performance, monitoring targets, identifying business opportunities, and developing action plans.
• Field Force Management: Experience in conducting joint field visits, coaching medical representatives, and delivering product and sales training.
• Communication Skills: Excellent presentation, interpersonal, coordination, and communication skills.
• Technical Skills: Proficiency in MS Excel and PowerPoint for sales analysis, reporting, marketing presentations, and business reviews.
• Execution & Coordination: Ability to manage multiple marketing activities, coordinate with cross-functional teams and vendors, and ensure timely execution of projects.
• Commercial Acumen: Understanding of marketing budgets, demand forecasting, campaign effectiveness, and business performance metrics.