PMT-Cardiology

MSN Group; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

MSN Group in Hyderabad is seeking a Brand Manager to develop and execute comprehensive branding and marketing strategies for assigned pharmaceutical products. You will position brands to meet market demands, conduct market research, and oversee the product lifecycle from launch through growth and maturity.

Collaboration across sales, medical, regulatory and R&D teams is essential to ensure scientific accuracy, regulatory compliance and successful campaigns.

Qualifications

• Strategic thinking and analytical skills.
• Strong communication and interpersonal abilities.
• Knowledge of the pharmaceutical industry and its regulations.
• Creativity and innovation in branding, brand communication and marketing.

Responsibilities

• Develop and execute a comprehensive branding and marketing strategy for assigned products.
• Position the brand effectively to meet market demands and stay competitive, conduct market research.
• Oversee the lifecycle of pharmaceutical products from launch through growth and maturity.
• Design and manage brand campaigns across digital and print platforms, monitor KPIs.
• Collaborate with sales, medical, regulatory and R&D teams for compliance and accuracy.
• Prepare and manage the marketing budget, optimize spend for ROI.
• Engage with healthcare professionals, KOLs, agencies, suppliers to promote the brand.
• Ensure marketing activities comply with pharma regulations and ethical standards.
• Leverage digital tools and innovation to enhance brand visibility.
• Train sales and marketing teams on product features and promotional strategies.

Skills

Strategic thinking

Analytical skills

Communication skills

Interpersonal abilities

Pharma regulatory knowledge

Creativity and innovation

Education

Degree in Pharmacy Sciences

MBBS

BDS

Pharm D

Job description

Role & responsibilities :

1 Brand Strategy Development

• Develop and execute a comprehensive branding and marketing strategy for assigned products.
• Position the brand effectively to meet market demands and stay competitive. Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.

2 Brand Lifecycle Management

• Oversee the lifecycle of pharmaceutical products, from launch.
• Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly.

3 Market Research and Analysis

• Conduct in-depth analysis of market trends, customer behaviour, and competitor activities.
• Identify growth opportunities and potential risks.
• Use data to make informed decisions about marketing strategies and budget allocation.

4 Brand Campaign Management

• Design and execute marketing campaigns across various platforms (digital, print, etc .).
• Collaborate with cross-functional teams to ensure campaign success. Monitor and measure campaign effectiveness through key performance indicators (KPIs).

5 Team Collaboration

• Work closely with sales teams to align marketing strategies with sales objectives.
• Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.
• Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.

6 Budget and Financial Management

• Prepare and manage the marketing budget for the brand.
• Optimize spending to maximize return on investment (ROI).
• Monitor financial performance, including sales targets and profitability.

7 Stakeholder Engagement

• Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.
• Gather insights from stakeholders to refine strategies and improve product offerings.

8 Regulatory and Compliance

• Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.
• Stay updated on legal and industry-specific guidelines for marketing and communication.

9 Digital Marketing and Innovation

• Leverage digital tools, social media, and technology to promote the brand.
• Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.

10 Training and Development

• Train sales and marketing teams on product features, benefits, and promotional strategies.
• Keep the team updated on the latest market trends and brand initiatives.

Key Skills Required

• Strategic thinking and analytical skills,
• Strong communication and interpersonal abilities.
• Knowledge of the pharmaceutical industry and its regulations.
• Creativity and innovation in branding, brand communication and marketing.

Qualifications

• Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D
• MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirable