Brand Executive PMT

Puneet Laboratories; Mumbai; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Puneet Laboratories seeks a marketing professional to strengthen product knowledge, market intelligence and brand strategy across its portfolio. You will develop deep knowledge of formulations, conduct market research, and prepare intelligence reports for internal stakeholders.

You will drive market penetration, engage with key opinion leaders and healthcare professionals, align messaging with sales, develop digital engagement strategies, and ensure all activities comply with regulatory

Responsibilities

• Develop comprehensive knowledge of pharmaceutical formulations and competitive positioning.
• Conduct regular market research to identify trends and opportunities.
• Analyze market data to provide actionable insights for brand strategy.
• Monitor market trends, prescription patterns, and competitive positioning.
• Stay updated on regulatory changes and healthcare policies affecting the portfolio.
• Prepare and present market intelligence reports to internal stakeholders.
• Develop and implement strategies to increase brand penetration in target markets.
• Identify and engage with key opinion leaders (KOLs) and healthcare professionals.
• Collaborate with sales to develop effective messaging and sales tools.
• Collect and analyze customer feedback to improve brand positioning.
• Implement customer retention strategies to maintain and grow accounts.
• Develop and execute digital marketing strategies for pharmaceutical brands.
• Leverage digital platforms to enhance engagement with healthcare professionals.
• Collaborate on innovative digital tools and resources for customers.
• Monitor digital engagement metrics and optimize strategies accordingly.
• Identify opportunities for digital innovation in brand promotion and customer education.
• Stay current with emerging digital trends in pharmaceutical marketing.
• Ensure all brand activities comply with pharmaceutical regulations and company policies.
• Maintain knowledge of regulatory guidelines for pharmaceutical marketing.
• Coordinate with legal for brand search and registration as needed.
• Participate in compliance training and stay updated on regulations.
• Maintain documentation of marketing activities for audits.
• Identify and mitigate compliance risks in brand strategies.
• Work with cross-functional teams to align brand promotion strategies and participate in product launches.

Job description

Product Knowledge and Market Intelligence

• Develop comprehensive knowledge of assigned pharmaceutical formulations, including therapeutic applications, competitive advantages, techno-marketing data etc.
• Conduct regular market research to identify trends, competitive activities, and emerging opportunities.
• Analyze market data to provide actionable insights for brand strategy development.
• Monitor and report on market share, prescription trends, and competitive positioning
• Stay updated on scientific advancements, regulatory changes, and healthcare policies affecting the brand portfolio.
• Prepare and present market intelligence reports to internal stakeholders.

Market Penetration and Customer Relationship Management

• Develop and implement strategies to increase brand penetration in target markets.
• Identify and engage with key opinion leaders (KOLs) and healthcare professionals to build brand advocacy
• Create value propositions tailored to different customer segments.
• Collaborate with the sales team to develop effective messaging and sales tools.
• Analyze customer feedback to improve brand positioning and messaging.
• Implement customer retention strategies to maintain and grow existing accounts.

Digital Engagement and Innovation

• Develop and execute digital marketing strategies for pharmaceutical brands.
• Leverage digital platforms to enhance engagement with healthcare professionals.
• Collaborate on the development of innovative digital tools and resources for customers.
• Monitor digital engagement metrics and optimize strategies accordingly.
• Identify opportunities for digital innovation in brand promotion and customer education.
• Stay current with emerging digital trends in pharmaceutical marketing.

Compliance and Ethical Standards

• Ensure all brand activities comply with pharmaceutical industry regulations and company policies.
• Maintain thorough knowledge of regulatory guidelines for pharmaceutical marketing.
• Collaborate with IP / Trademark attorneys for Brand search and registration and possible co.
• Participate in compliance training and stay updated on changing regulations.
• Ensure all customer interactions adhere to ethical standards and industry codes of conduct.
• Maintain accurate documentation of all marketing activities for audit purposes.
• Identify and mitigate compliance risks in brand strategies.

Cross-functional Collaboration

• Work closely with sales, medico-marketing, regulatory, outsourcing and admin teams to align brand promotion strategies.
• Participate in cross-functional project teams for product launches and campaigns.
• Coordinate with medico-marketing team to develop scientific content.
• Partner with marketing operations to ensure efficient execution of brand initiatives.
• Facilitate communication between field teams and HO.Role & responsibilities