Product Manager

Cadila Pharmaceuticals Limited; Ahmedabad District; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Cadila Pharmaceuticals Limited is seeking a Marketing Specialist to support the development and execution of marketing strategies for pharmaceutical brands. You will drive brand growth, plan campaigns, and collaborate with sales teams to strengthen market penetration.

The role requires strong product knowledge, data-driven decision making, and effective cross-functional coordination with regulatory, medical, and design teams to ensure compliant, impactful promotional activities.

Qualifications

• Experience in developing and executing brand strategies in pharma
• Strong analytical and data-driven decision making
• Excellent communication and presentation skills

Responsabilités

• Assist in developing and implementing marketing strategies to improve brand share and positioning.
• Plan and execute promotional campaigns, product launches, and marketing initiatives; develop promotional materials and coordinate with design/regulatory teams.
• Conduct market research to understand competitor activities, trends, and customer needs; prepare performance and market analysis reports.
• Collaborate with sales and field teams to provide marketing inputs and training; prepare training materials and presentations.
• Support planning and execution of new product launches; track lifecycle and identify opportunities for growth or repositioning.
• Coordinate with internal departments and external agencies for promotional campaigns and activities.
• Assist in managing marketing budgets and prepare reports on campaign effectiveness and brand performance.

Connaissances

Brand management

Marketing planning

Market research

Sales support

Product launches

Lifecycle management

Stakeholder management

Pharma compliance

Communication

Description du poste

Role Objective: To support the development and execution of marketing strategies for pharmaceutical products, drive brand growth, and coordinate with sales teams to ensure effective product promotion and market penetration.

Principal Tasks & Responsibilities

Key Responsibilities

• 1. Brand Management Assist in developing and implementing marketing strategies for assigned brands/products. Monitor product performance and recommend strategies to improve market share. Ensure consistent brand positioning across all promotional activities.
• 2. Marketing Campaigns Plan and execute promotional campaigns, product launches, and marketing initiatives. Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content. Coordinate with design and regulatory teams for approval of marketing materials.
• 3. Market Research & Analysis Conduct market research to understand competitor activities, market trends, and customer needs. Analyze sales data and market insights to support marketing decisions. Prepare product performance and market analysis reports.
• 4. Sales Team Support Work closely with the sales and field force teams to provide marketing inputs and training. Assist in preparing product training materials and presentations. Address queries related to product positioning and promotional strategy.
• 5. Product Launch & Lifecycle Management Support planning and execution of new product launches. Track product lifecycle and identify opportunities for growth or repositioning.
• 6. Stakeholder Coordination Coordinate with internal departments such as sales, regulatory, medical, supply chain, and finance. Work with external agencies for promotional campaigns and marketing activities.
• 7. Budget & Reporting Assist in managing marketing budgets and promotional expenses. Prepare periodic reports on campaign effectiveness and brand performance.

Key Skills & Competencies

• Strong product and therapeutic knowledge
• Strategic brand planning and execution
• Market research and competitor analysis
• Data-driven decision-making and reporting
• Cross-functional coordination and stakeholder management
• Knowledge of pharma compliance and ethical marketing guidelines
• Excellent communication and presentation skills