Assistant Product Manager - (R)

USV; Mumbai; Presencial; INR 800.000 - 1.400.000; Jornada completa

Descripción de la vacante

USV is seeking a Product Manager with 3+ years of experience in pharmaceutical brand management. You will drive brand performance through strategic planning, execution of marketing deliverables, and robust sales support to grow market share and brand growth in a competitive market.

The role involves market intelligence, STP development, campaign design, KOL engagement, vendor coordination, and training of sales teams, with regular updates to Marketing Heads on budget variations and activity

Formación

• Experience: 3+ years as a Product Manager within a Product Management Team.
• Experience Context: Exclusively Pharmaceutical industry experience.
• Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.

Responsabilidades

• Strategic Planning and Budgeting: Develop market intelligence by studying trends and collating feedback from sales teams.
• Market Insight: Meet with KOLs and attend industry seminars to stay updated on market changes and competitor strategies.
• Brand Planning: Prepare annual brand plans, including STP strategies aligned with market realities.
• Execution: Design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.
• Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.
• Monitoring and Reporting: Monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.
• Relationship Management: Handle customer queries/complaints and manage educational programs for chemists, pharmacists, and paramedics.
• Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.

Conocimientos

Market research

Competitor analysis

Pricing recommendations

Process efficiency

Educación

Science graduate

MBA

Descripción del empleo

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ROLE OBJECTIVE:

To manage pharmaceutical brand performance through strategic planning, execution of marketing deliverables, and providing robust sales support to drive market share and brand growth.

KEY RESPONSIBILITIES

• Strategic Planning and Budgeting: Develop market intelligence by studying trends, analyzing agency reports, and collating feedback from sales teams.




• Market Insight: Meet with Key Opinion Leaders (KOLs) and attend industry seminars to stay updated on market changes and competitor strategies.




• Brand Planning: Prepare annual brand plans, including STP (Segmentation, Targeting, and Positioning) strategies aligned with market realities.




• Execution: Ideate and design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.




• Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.




• Monitoring and Reporting: Continuously monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.




• Relationship Management: Handle customer queries/complaints and manage the delivery of educational programs for chemists, pharmacists, and paramedics.




• Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.

STAKEHOLDER INTERACTION

Type of Interaction: Internal

• Interaction with: Sales teams, Regional/District Heads, Marketing Heads, Training team, and Corporate Quality Assurance (CQA).




• Nature of Interaction: Collating feedback, presenting execution updates, coordinating campaign execution, delivering training, and resolving customer complaints.

Type of Interaction: External

• Interaction with: Key Opinion Leaders (KOLs), Industry Peers, and Vendors.




• Nature of Interaction: Keeping abreast of market changes, networking at seminars, and negotiating/contracting with vendors for marketing materials.

JOB REQUIREMENTS

Professional Experience and Relevant Skills

• Experience: 3+ years of experience as a Product Manager within a Product Management Team.




• Experience Context: Exclusively Pharmaceutical industry experience.




• Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.

Academic Qualifications & Certifications

• Educational Qualification: Minimum Science Graduate.




• Mandatory Qualification: Management Graduate (MBA)

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