Assistant Product Manager

Cadila Pharmaceuticals Limited; Gund Hassi Bhat; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a Marketing professional to support development and execution of marketing strategies for pharmaceutical products, driving brand growth and collaborating with sales teams to enhance promotion and market penetration.

You will plan campaigns, develop promotional materials, conduct market research, and coordinate with cross-functional teams to ensure effective product launches and lifecycle management.

Responsibilities

• Brand management: assist in developing and implementing marketing strategies.
• Plan and execute campaigns, product launches, and marketing initiatives.
• Develop promotional materials and coordinate with design/regulatory teams.
• Conduct market research to understand competitors and customer needs.
• Support sales with marketing inputs and product training.
• Track lifecycle and identify growth opportunities.
• Coordinate budgets and prepare campaign performance reports.

Skills

Brand management

Market research

Campaign planning

Digital marketing

Cross-functional coordination

Lifecycle management

Data-driven decision making

Job description

Job Description:

Role Objective / Major Purpose of the Job

To support the development and execution of marketing strategies for pharmaceutical products, drive brand growth, and coordinate with sales teams to ensure effective product promotion and market penetration.

Principal Tasks & Responsibilities

Key Responsibilities

• Brand Management
  Assist in developing and implementing marketing strategies for assigned brands/products.
  Monitor product performance and recommend strategies to improve market share.
  Ensure consistent brand positioning across all promotional activities.
• Marketing Campaigns
  Plan and execute promotional campaigns, product launches, and marketing initiatives.
  Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content.
  Coordinate with design and regulatory teams for approval of marketing materials.
• Market Research & Analysis
  Conduct market research to understand competitor activities, market trends, and customer needs.
  Analyze sales data and market insights to support marketing decisions.
  Prepare product performance and market analysis reports.
• Sales Team Support
  Work closely with the sales and field force teams to provide marketing inputs and training.
  Assist in preparing product training materials and presentations.
  Address queries related to product positioning and promotional strategy.
• Product Launch & Lifecycle Management
  Support planning and execution of new product launches.
  Track product lifecycle and identify opportunities for growth or repositioning.
• Stakeholder Coordination
  Coordinate with internal departments such as sales, regulatory, medical, supply chain, and finance.
  Work with external agencies for promotional campaigns and marketing activities.
• Budget & Reporting
  Assist in managing marketing budgets and promotional expenses.
  Prepare periodic reports on campaign effectiveness and brand performance.

Key Skills & Competencies

FunctionalBrand ManagementProduct Lifecycle ManagementMarket Research & AnalyticsPromotional Campaign ManagementProduct TrainingDigital Marketing ToolsBrand AwarenessStrategic brand planning and executionMarket research and competitor analysisData-driven decision-making and reportingCross-functional coordinationStakeholder management

Behavioral

Strong product and therapeutic knowledgeKnowledge of pharma compliance and ethical marketing guidelinesCreativityCommunicationCollaboration & Interpersonal SkillsAnalytical ThinkingCustomer FocusResult OrientationAction OrientationTech SavvyExcellent communication and presentation skills