Assistant Product Manager

Cadila Pharmaceuticals Limited; Gandhinagar; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a marketing professional to support the development and execution of strategies for pharmaceutical brands, drive growth, and coordinate with sales teams for effective promotion and market penetration.

You will assist in creating marketing campaigns, promotional materials, and digital content, while coordinating with design and regulatory teams to ensure compliant messaging and approvals.

Qualifications

• Experience in developing and implementing marketing strategies for pharmaceutical brands.
• Ability to monitor product performance and suggest growth strategies.
• Ensures consistent brand positioning across promotional activities.
• Experience planning and executing campaigns, launches, and marketing initiatives.
• Ability to develop promotional materials and digital content.
• Collaboration with design and regulatory teams for approvals.

Responsibilities

• Assist in developing and implementing marketing strategies for assigned brands/products.
• Plan and execute promotional campaigns, product launches, and marketing initiatives.
• Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content.
• Coordinate with design and regulatory teams for approval of marketing materials.
• Conduct market research to understand competitors and market trends.
• Analyze sales data and market insights to support marketing decisions.
• Prepare product performance and market analysis reports.
• Work with sales teams to provide marketing inputs and training.
• Assist in preparing product training materials and presentations.
• Address queries on product positioning and promotional strategy.
• Support planning and execution of new product launches.
• Track product lifecycle and identify opportunities for growth or repositioning.
• Coordinate with internal departments and external agencies.
• Assist in managing marketing budgets and reporting.
• Prepare periodic reports on campaign effectiveness and brand performance.

Skills

Brand Management

Product Lifecycle Management

Market Research & Analytics

Promotional Campaign Management

Product Training

Digital Marketing Tools

Brand Awareness

Strategic brand planning and execution

Market research and competitor anal ys

Data-driven decision-making and report

Cross-functional coordination

Stakeholder management

Job description

Role Objective / Major Purpose of the Job

To support the development and execution of marketing strategies for pharmaceutical products, drive brand growth, and coordinate with sales teams to ensure effective product promotion and market penetration.

Principal Tasks & Responsibilities

Key Responsibilities

Brand Management

Assist in developing and implementing marketing strategies for assigned brands/products.

Monitor product performance and recommend strategies to improve market share.

Ensure consistent brand positioning across all promotional activities.

Marketing Campaigns

Plan and execute promotional campaigns, product launches, and marketing initiatives.

Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content.

Coordinate with design and regulatory teams for approval of marketing materials.

Market Research & Analysis

Conduct market research to understand competitor activities, market trends, and customer needs.

Analyze sales data and market insights to support marketing decisions.

Prepare product performance and market analysis reports.

Sales Team Support

Work closely with the sales and field force teams to provide marketing inputs and training.

Assist in preparing product training materials and presentations.

Address queries related to product positioning and promotional strategy.

Product Launch & Lifecycle Management

Support planning and execution of new product launches.

Track product lifecycle and identify opportunities for growth or repositioning.

Stakeholder Coordination

Coordinate with internal departments such as sales, regulatory, medical, supply chain, and finance.

Work with external agencies for promotional campaigns and marketing activities.

Budget & Reporting

Assist in managing marketing budgets and promotional expenses.

Prepare periodic reports on campaign effectiveness and brand performance.

Key Skills & Competencies

Functional

• Brand Management
• Product Lifecycle Management
• Market Research & Analytics
• Promotional Campaign Management
• Product Training
• Digital Marketing Tools
• Brand Awareness
• Strategic brand planning and execution
• Market research and competitor analysis
• Data-driven decision-making and reporting
• Cross-functional coordination
• Stakeholder management

Behavioral

• Strong product and therapeutic knowledge
• Knowledge of pharma compliance and ethical marketing guidelines
• Creativity
• Communication
• Collaboration & Interpersonal Skills
• Analytical Thinking
• Customer Focus
• Result Orientation
• Action Orientation
• Tech Savvy
• Excellent communication and presentation skills