Group Product Manager- Marketing

ASTIKA SOFTWARE TECHNOLOGIES PRIVATE LIMITED; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

ASTIKA SOFTWARE TECHNOLOGIES PRIVATE LIMITED in Mumbai seeks a Product Manager (Pharmaceutical Marketing) to drive brand strategies, marketing plans and campaigns across healthcare channels. You will monitor trends, support sales growth, and lead KOL activities while coordinating with cross-functional teams to ensure successful launches.

The role requires 8+ years in pharma marketing with strong brand and campaign planning experience, and proficiency in Excel/PowerPoint.

Qualifications

• Marketing and product management experience within pharma marketing.

Responsibilities

• Manage and develop assigned pharmaceutical brands.
• Monitor market trends, product performance, and competitor activities.
• Conduct quarterly brand reviews and performance analysis.
• Track secondary sales trends and recommend strategic improvements.
• Develop and execute comprehensive marketing plans and campaigns.
• Create promotional materials and journal/conference content.
• Ensure successful product launches and campaign execution.
• Build long-term customer relationships to increase market share.
• Plan merchandising, exhibitions, conferences, loyalty programs, and communication activities.
• Coordinate with internal teams and external vendors to ensure timely marketing activities.

Skills

Marketing & Product Management

Brand Management

Product Launch Management

Marketing Strategy Development

Campaign Planning & Execution

Market Analysis

KOL Management

Channel Marketing

Customer Engagement

Promotional Planning

Business Skills

Sales Planning

Budget Management

Vendor Management

ROI Analysis

Presentation Skills

Stakeholder Management

Technical Skills

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Computer Proficiency

Core Competencies

Customer Orientation

Planning & Organizing

Teamwork

Problem Solving

Decision Making

Result Orientation

Initiative & Innovation

Ethics & Integrity

Ability to Work Under Pressure

Education

Graduate/Postgraduate in Marketing

B.Pharm or M.Pharm

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Job description

Job Description – Product Manager (Pharmaceutical Marketing)

Position Purpose :-

The primary objective of this role is to support the Product Management Team (PMT) in managing assigned brands to maximize profitability, drive sales growth, and strengthen market presence through effective marketing strategies.

Key Responsibilities

Brand Management :

• Manage and develop assigned pharmaceutical brands.
• Monitor market trends, product performance, and competitor activities.
• Conduct quarterly brand reviews and performance analysis.
• Track secondary sales trends and recommend strategic improvements.

Marketing Strategy

• Develop and execute comprehensive marketing plans.
• Design innovative campaigns to support sales growth.
• Create promotional materials, visual aids, leave-behind literature, advertisements, and journal/conference content.
• Ensure successful product launches and campaign execution.

Sales & Business Growth

• Support achievement of sales, volume, profitability, and budget targets.
• Develop channel strategies and promotional action plans.
• Plan merchandising, exhibitions, conferences, loyalty programs, and communication activities.
• Build long-term customer relationships to increase market share.

Key Opinion Leader (KOL) Management

• Plan, execute, and monitor KOL campaigns and engagement activities.
• Ensure measurable ROI from marketing initiatives.
• Coordinate participation in CMEs, medical conferences, and scientific events.

Training & Cross-functional Support

• Conduct product training programs for Sales and Marketing teams.
• Collaborate with Training Managers to enhance product knowledge.
• Coordinate with internal departments and external vendors.

Vendor Management

• Manage relationships with external agencies, vendors, and service providers.
• Ensure timely execution of marketing activities.

Additional Responsibilities

• Follow company policies, procedures, and compliance guidelines.
• Manage assigned projects and special programs.
• Perform additional duties assigned by management.

Required Skills

• Marketing & Product Management
• Brand Management
• Product Launch Management
• Marketing Strategy Development
• Campaign Planning & Execution
• Market Analysis
• Competitor Analysis
• Channel Marketing
• Customer Engagement
• KOL Management
• Promotional Planning
• Business Skills
• Sales Planning
• Budget Management
• Profitability Management
• Vendor Management
• ROI Analysis
• Presentation Skills
• Stakeholder Management
• Technical Skills
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Outlook
• Computer Proficiency
• Core Competencies
• Customer Orientation
• Communication Skills
• Planning & Organizing
• Teamwork
• Problem Solving
• Decision Making
• Result Orientation
• Initiative & Innovation
• Ethics & Integrity
• Ability to Work Under Pressure

Experience

• 8+ years of pharmaceutical marketing experience.
• Proven experience in brand management and marketing planning.
• Demonstrated success in developing and executing marketing strategies.

Education

• Graduate/Postgraduate in Marketing
• B.Pharm or M.Pharm from a recognized institute.