Product Executive

Cadila Pharmaceuticals Limited; Gund Hassi Bhat; On-site; INR 600,000 - 950,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a Marketing Analytics & Field Support professional to manage MIS reporting, sales analytics, and operational coordination for Sales & Marketing functions.

You will develop marketing materials, train field teams, and support CRM activities while tracking budgeted costs and brand performance with cross-functional teams.

Qualifications

• Role focuses on planning, executing, and monitoring marketing activities.
• Supports Sales & Marketing functions with data-driven insights.
• Ensures timely reporting and effective data coordination.

Responsibilities

• Develop marketing collaterals and promotional materials.
• Train sales teams on promotions and brand campaigns.
• Prepare quarterly P&L statements to monitor costs.
• Conduct market research to guide brand strategy and planning.
• Coordinate with Sales, Medical, Regulatory, Supply Chain and Finance.

Skills

MIS reporting

Sales analytics

Data analysis

Brand promotion

Cross-functional collaboration

Tools

MS Excel

PowerPoint

CRM systems

Job description

Job Description

Role Objective / Major Purpose of the Job

Role Objective:To support the Product Management and Marketing team in planning, executing, and monitoring marketing activities, ensuring effective brand promotion, field support, and implementation of strategic initiatives.

Principal Tasks & Responsibilities

• 1. Role Objective:To manage and deliver accurate MIS reporting, sales analytics, and operational coordination to support Sales & Marketing functions. The role ensures timely reporting, effective data analysis, and coordination with internal teams to support business decisions and improve operational efficiency.

Key Responsibilities

• 1. Marketing Execution & SupportDevelop marketing collaterals, visual aids, and promotional materials as per brand requirements.Prepare presentations and communication materials for field force and internal stakeholders.Assist in creative campaign design and ensure proper implementation to strengthen brand image.Support product management in day-to-day activities, including data collation and reporting.
• 2. Sales Force & Field SupportProvide training to sales teams on promotional strategies, USPs, and brand campaigns.Travel to field locations to oversee implementation of marketing programs and promotional activities.Facilitate KOL doctor visits, symposia, and CME programs, ensuring smooth coordination.
• 3. Financial & Performance MonitoringPrepare quarterly Profit & Loss statements to track and control budgeted costs per brand plan.Monitor marketing performance against set targets internally and externally.Ensure stock availability of promotional materials and samples at distribution centers.
• 4. Data & AnalysisConduct market research and competitor analysis to support brand strategy.Collect, analyze, and report marketing data to guide product planning and strategy decisions.
• 5. Cross-Functional CoordinationLiaise with Sales, Medical, Regulatory, Supply Chain, and Finance teams to ensure smooth execution of marketing initiatives.Support coordination of CRM activities and key customer development initiatives.

Key Skills & Competencies

Strong product and therapeutic knowledgeUnderstanding of pharma marketing strategies and campaign executionMarket research and competitor intelligenceData analysis and reporting skillsCross-functional collaborationKnowledge of pharmaceutical compliance and ethical guidelines

MIS & Reporting

Prepare daily, mid-month, 28th day, and monthly MIS reports for management and HOD.Generate stock availability reports against pending orders and coordinate with the field force.Prepare Primary and Secondary Sales reports and share with HO and field teams.Prepare CNS-wise and month-wise sales forecasts.Maintain and update sales, stock, and performance dashboards.

Sales Operations Support

Prepare HO order requests and coordinate with Finance, Marketing, and Distribution teams.Track product shortages and follow up with the distribution department.Prepare Inter-Branch Transfer (IBT) reports for stock movement.

Field Coordination

Coordinate with field staff for new stockist appointments and doctor appointments.Communicate with the field team regarding stock updates, sales performance, and targets.Respond to field queries and ensure timely resolution.

Financial & Administrative Support

Support the annual budget preparation process.Monitor stockist credit limits and coordinate with relevant departments for revisions.Track overdue outstanding payments and coordinate with field teams for collections.Manage concurrence and documentation for payments including field activities, HO executive expenses, and tour claims.

Incentive & Performance Data

Prepare incentive raw data and share with the SFE department for further processing.Track weekly and monthly target achievements and report performance updates.

Process Improvement

Ensure adherence to SOPs and internal processes.Simplify reporting systems and improve MIS efficiency.Provide accurate reports, analysis, and presentations to management and internal stakeholders.

Key Skills & Competencies

Strong analytical and problem-solving abilitiesAdvanced proficiency in MS Excel, PowerPoint, and data reporting toolsKnowledge of CRM / ERP systems (SAP, Salesforce, etc.)Ability to manage large datasets and generate insightsHigh attention to detail and accuracyEffective communication and coordination skillsUnderstanding of pharmaceutical sales operations and reporting