Assistant Product Manager

Mployee.me; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Mployee.me in India (Delhi) seeks a Marketing Associate to support product marketing strategies, assist in annual brand plans, monitor sales and market share, and conduct market research. You will coordinate with Sales, Regulatory, and Production teams, develop promotional materials, plan product launches, and analyze campaigns for effectiveness, budgets, and ROI.

Strong analytical skills and knowledge of pharma marketing are essential, as is the ability to translate insights into concrete

Qualifications

• Strong communication and presentation skills.
• Solid analytical abilities with data-driven thinking.
• Knowledge of pharmaceutical marketing and brand management.
• Understanding of pharma products and therapeutic segments.
• Creative thinking and strategic planning.
• Ability to coordinate cross-functional teams.
• Experience in market research and campaign analysis.

Responsibilities

• Assist in developing and implementing product marketing strategies.
• Support the Product Manager in preparing annual brand plans.
• Monitor product sales, market share, and brand performance.
• Conduct market research and competitor analysis.
• Identify new business opportunities and market trends.
• Develop promotional strategies to increase brand awareness and sales.
• Prepare product promotional materials, visual aids, brochures, and presentations.
• Coordinate with advertising agencies for marketing campaigns.
• Plan and execute new product launch activities.
• Coordinate with the sales team for effective implementation of marketing strategies.
• Conduct product training sessions for medical representatives and field managers.
• Organize doctor meetings, CME programs, conferences, and promotional activities.
• Collect and analyze feedback from the field force.
• Monitor competitor activities, pricing, and promotional strategies.
• Analyze primary and secondary sales data.
• Prepare monthly sales reports and marketing performance reports.
• Coordinate with medical, regulatory, production, and supply chain departments.
• Ensure promotional activities comply with applicable pharmaceutical marketing guidelines.
• Monitor marketing budgets and promotional expenditure.
• Evaluate the effectiveness of marketing campaigns and recommend improvements.

Skills

Communication skills

Presentation skills

Analytical thinking

Pharma marketing knowledge

Brand management

Strategic planning

Team coordination

Job description

Role & responsibilities

• Assist in developing and implementing product marketing strategies.
• Support the Product Manager in preparing annual brand plans.
• Monitor product sales, market share, and brand performance.
• Conduct market research and competitor analysis.
• Identify new business opportunities and market trends.
• Develop promotional strategies to increase brand awareness and sales.
• Prepare product promotional materials, visual aids, brochures, and presentations.
• Coordinate with advertising agencies for marketing campaigns.
• Plan and execute new product launch activities.
• Coordinate with the sales team for effective implementation of marketing strategies.
• Conduct product training sessions for medical representatives and field managers.
• Organize doctor meetings, CME programs, conferences, and promotional activities.
• Collect and analyze feedback from the field force.
• Monitor competitor activities, pricing, and promotional strategies.
• Analyze primary and secondary sales data.
• Prepare monthly sales reports and marketing performance reports.
• Coordinate with medical, regulatory, production, and supply chain departments.
• Ensure promotional activities comply with applicable pharmaceutical marketing guidelines.
• Monitor marketing budgets and promotional expenditure.
• Evaluate the effectiveness of marketing campaigns and recommend improvements.

Skills Required

• Good communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Knowledge of pharmaceutical marketing and brand management.
• Understanding of pharmaceutical products and therapeutic segments.
• Creative thinking and strategic planning.
• Team coordination and project management skills.