Area Sales Manager

Lafit Lighting Solutions Llp; Kerala; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Lafit Lighting Solutions Llp in India is seeking an experienced B2B Sales professional to drive revenue across strategic regions including Kerala, Chhattisgarh, Rajasthan and Chennai.

You will execute sales plans, support dealer networks, manage pricing and orders, and build lasting relationships with key customers while staying ahead of lighting industry trends. This role requires travel and a proven target-driven approach.

Qualifications

• Minimum 5+ years of experience in B2B sales.
• Experience in the lighting industry is required.
• Willing to operate in Kerala, Chhattisgarh, Rajasthan or Chennai.

Responsibilities

• Execute sales plans and achieve business targets by product and region.
• Support dealer and distributor development and retention.
• Ensure effective retail branding and visibility.
• Identify new business opportunities and expand the customer base.
• Build relationships with key customers and industry partners.
• Ensure strong market coverage and penetration.
• Manage sales operations, pricing, negotiations, and order execution.
• Monitor sales performance, forecasts, collections, and inventory.
• Ensure timely lead response and cross-functional coordination.
• Control selling costs and maximize marketing effectiveness.
• Deliver product and sales training to employees and channel partners.
• Ensure compliance with customer credit policies.
• Build long-term customer relationships and ensure high satisfaction.
• Resolve customer concerns promptly and effectively.
• Stay updated on lighting industry trends and innovations.
• Support product development by sharing market insights and customer feedback.

Skills

5+ years B2B sales

Lighting industry experience

Job description

• 5+ Years of experience in B2B sales
• Experience in Lighting Industry
• Specifically looking for Kerala, Chhattisgarh, Rajasthan and Chennai.

Role & responsibilities:

Strategic

• Execute sales plans and achieve business targets by product and region.
• Support dealer and distributor development and retention.
• Ensure effective retail branding and visibility.

Market Development

• Identify new business opportunities and expand the customer base.
• Build relationships with key customers and industry partners.
• Ensure strong market coverage and penetration.

Operational

• Manage sales operations, pricing, negotiations, and order execution.
• Monitor sales performance, forecasts, collections, and inventory.
• Ensure timely lead response and cross-functional coordination.
• Control selling costs and maximize marketing effectiveness.
• Deliver product and sales training to employees and channel partners.
• Ensure compliance with customer credit policies.

Customer Relationship Management

• Build long-term customer relationships and ensure high satisfaction.
• Resolve customer concerns promptly and effectively.

Industry Expertise

• Stay updated on lighting industry trends and innovations.
• Support product development by sharing market insights and customer feedback.