Area Sales Manager

K LITE; Chandigarh, Dehradun; On-site; INR 600,000 - 1,000,000; Full time

Job summary

K LITE in Chandigarh is seeking a seasoned Sales Lead with experience in government and private sector lighting projects. You will drive B2G and B2B sales, secure tenders, and manage dealer networks and key accounts to ensure timely project execution and collections.

You will regularly visit markets, architect firms, and government bodies, expanding the customer base and coordinating with consultants for brand approvals and successful project delivery.

Qualifications

• Experience in B2G and B2B sales in lighting or related industry.
• Ability to drive revenue against targets and margins.
• Strong relationship management with dealers, distributors and government bodies.

Responsibilities

• Drive B2G & B2B sales growth against revenue and margin targets.
• Develop strategies for government tenders, projects & contracts.
• Track sales performance via Salesforce CRM.
• Regular Field/Market visits to acquire customers for outdoor lighting projects.
• Build and manage relationships with dealers/distributors; provide training and support to channel partners.
• Manage and grow relationships with government and private clients; ensure project execution, billing and collections.
• Identify and acquire new government and private clients through tenders & proposals.
• Drive brand approvals in government departments and liaise with consultants and contractors.

Skills

Sales targets

Government tenders

Field sales

Dealer management

Key account management

Job description

Role & responsibilities:

Preferred - Candidates from Lighting Industry

Job Description:

1. Sales Target Achievement

• Drive B2G & B2B sales growth against assigned revenue and margin targets
• Develop strategies and execution plans for government tenders, projects & contracts
• Track and report sales performance via Salesforce CRM

2. Field Sales

• Regular Field/Market Visits to acquire customers(Property Builders, Architects, Government Projects) for outdoor lighting projects.

3. Dealer Management

• Build and manage relationships with dealers/distributors
• Provide product training, support, and guidance to channel partners
• Monitor dealer performance and ensure alignment with company policies

4. Key Account Management

• Manage and grow relationships with existing government & private clients
• Ensure timely project execution, billing, and collections
• Act as single point of contact for major accounts

5. New Client Development

• Identify and acquire new government and private clients through networking, tenders & proposals
• Map upcoming projects, RFPs, and public sector opportunities
• Expand customer base into new government departments and private segments

6. Brand Approval & Registrations

• Drive brand approvals in government departments, PSUs, and project consultant lists
• Ensure timely compliance, documentation & technical approvals
• Liaise with consultants, contractors & government bodies to get the brand specified in project

Preferred candidate profile:

Candidates from Lighting Industry (Facades, Poles) who had worked in Government projects and with Architects specializing in "Project Sales'