Area Sales Manager

Lafit Lighting Solutions Llp; Chhattisgarh; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Lafit Lighting Solutions Llp is seeking a seasoned B2B sales professional with 5+ years in the lighting industry to drive growth across select Indian regions. You will execute sales plans, develop dealers, expand customer base, and ensure market coverage while coordinating with internal teams to optimize pricing, forecasts, and order execution.

The role emphasizes strategic account management, regional targeting including Kerala, Chhattisgarh, Rajasthan and Chennai, and delivering training to

Qualifications

• 5+ years of experience in B2B sales.
• Experience in Lighting Industry only.

Responsibilities

• Execute sales plans and achieve business targets by product and region.
• Support dealer and distributor development and retention.
• Ensure effective retail branding and visibility.
• Identify new business opportunities and expand the customer base.
• Build relationships with key customers and industry partners.
• Ensure strong market coverage and penetration.
• Manage sales operations, pricing, negotiations, and order execution.
• Monitor sales performance, forecasts, collections, and inventory.
• Ensure timely lead response and cross-functional coordination.
• Control selling costs and maximize marketing effectiveness.
• Deliver product and sales training to employees and channel partners.
• Ensure compliance with customer credit policies.

Skills

B2B sales

Lighting industry

Job description

• 5+ Years of experience in B2B sales
• Experience in Lighting Industry only
• Specifically looking for Kerala, Chhattisgarh, Rajasthan and Chennai.

Role & responsibilities

Strategic

• Execute sales plans and achieve business targets by product and region.
• Support dealer and distributor development and retention.
• Ensure effective retail branding and visibility.

Market Development

• Identify new business opportunities and expand the customer base.
• Build relationships with key customers and industry partners.
• Ensure strong market coverage and penetration.

Operational

• Manage sales operations, pricing, negotiations, and order execution.
• Monitor sales performance, forecasts, collections, and inventory.
• Ensure timely lead response and cross-functional coordination.
• Control selling costs and maximize marketing effectiveness.
• Deliver product and sales training to employees and channel partners.
• Ensure compliance with customer credit policies.

Customer Relationship Management

• Build long-term customer relationships and ensure high satisfaction.
• Resolve customer concerns promptly and effectively.

Industry Expertise

• Stay updated on lighting industry trends and innovations.
• Support product development by sharing market insights and customer feedback.