Sales Manager

Bajaj Electricals; Gorakhpur District, Karnal; On-site; INR 500,000 - 800,000; Full time

Job summary

Bajaj Electricals in Gorakhpur district is seeking a Sales Manager - Trade to implement sales and collection strategies, appoint channel partners and monitor distributor performance in the Consumer Lighting BU.

The role emphasizes growth in secondary sales, new product placement, and after-sales service through the customer care team, with 3-5 years of B2C sales experience and MBA/PGDM preferred.

Qualifications

• Graduation (any) or MBA/ PGDM (any).
• 3-5 years of experience in B2C sales, preferably from lighting & electrical industry with regional exposure.
• Experience in channel development and distributor management is desirable.

Responsibilities

• Sales planning and execution of strategies for the assigned geography.
• Expand network by recommending distributors, dealers and retail trade partners; drive market share.
• Focus on secondary sales growth; achieve distributor-wise targets.
• Ensure placement of new products per commercialization strategy; drive growth through new stores.
• Monitor sales, collection and stocks regularly as budgeted.
• Coordinate with customer care to provide after-sales service; reduce returns.
• Liquidate defective/slow-moving products per norms in collaboration with departments.
• Maintain strong relations with internal and external stakeholders to meet long-term objectives.

Skills

Sales planning

Channel management

Distributor management

Market expansion

B2C sales

Customer relationship

Education

Graduation (any)

MBA/PGDM

Tools

CRM

Job description

Role & responsibilities

Sales Manager - Trade

BU / DIVISION

Consumer Lighting

JOB PURPOSE

Responsible for implementing sales & collection strategies by driving the business in the assigned geographical area, appointment of channel partners & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth.
• Monitoring sales, collection & stocks on regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
• Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long‑term business objectives are achieved.

EDUCATIONAL QUALIFICATIONS

Graduation (any) or MBA/ PGDM (any)

WORK EXPERIENCE

• 3-5 years of experience
• Experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics
• Marketing
• ABM

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile